Reebok Headquarters / Gensler

Reebok Headquarters / Gensler

Reebok Headquarters / Gensler - ColumnReebok Headquarters / Gensler - Table, Windows, ChairReebok Headquarters / Gensler - TableReebok Headquarters / Gensler - Image 5 of 21Reebok Headquarters / Gensler - More Images+ 16

  • Other Participants : Gilbane, Lam Partners Inc, Code Red, Acentech, The Green Engineer, WB Engineer
  • City : Boston
  • Country : United States
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Reebok Headquarters / Gensler - Column
Courtesy of Gensler

Text description provided by the architects. As the demand for companies to be located in urban areas increases, Reebok sought to relocate their current headquarters from Canton, the suburbs of Massachusetts, to a prominent location in Boston’s Seaport District.

Reebok Headquarters / Gensler - Table, Chair
© Garrett Rowland
Team Experience Diagram
Reebok Headquarters / Gensler - Image 5 of 21
Courtesy of Gensler

The new headquarters, located in the Innovation and Design Building, is the epicenter for the global Reebok brand. The HQ enhances market presence with a key consumer base of the “fitness-conscious” urban population.

Reebok Headquarters / Gensler - Sofa, Table, Chair
© Garrett Rowland

Drawing on the creative energy of the city and Reebok’s “craft” influence, this new workplace attracts talent to the innovation community by supporting next-generation design thinking. The new headquarters offers an activity-based workplace with a range of choice and workstyles.

Reebok Headquarters / Gensler - Table, Chair
© Garrett Rowland

The 100% open, group dedicated workplace seating fosters cross-discipline interaction and employee engagement. In addition to the workplace, space features a retail store, design lab, work cafe and two-story gym. The holistic environment supports Reebok’s commitment to physical, psychological and social well-being.

Reebok Headquarters / Gensler - Table, Windows, Chair
© Garrett Rowland

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Project location

Address:Boston, MA, United States

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Reebok Headquarters / Gensler" 06 Jun 2018. ArchDaily. Accessed . <https://www.archdaily.com/895721/reebok-headquarters-gensler> ISSN 0719-8884

Courtesy of Gensler

Reebok 锐步总部 / Gensler

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