Swiss Pavilion at 2018 Venice Biennale, Celebrates Peculiar Form of Architectural Representation

Swiss Pavilion at 2018 Venice Biennale, Celebrates Peculiar Form of Architectural Representation

As part of our 2018 Venice Architecture Biennale coverage we present the proposal for the Swiss Pavilion. Below, the participants describe their contribution in their own words.

The Swiss Arts Council Pro Helvetia is delighted to announce the presentation of «Svizzera 240: House Tour» at the Swiss Pavilion at the 16th International Architecture Exhibition – La Biennale di Venezia. The exhibition focuses on the unfurnished interior of contemporary housing by celebrating a peculiar form of architectural representation — the «house tour».

A house tour offers a meandering, eye-level view onto the apartment interior. This view consolidates into a series of images, which register the apartment according to the qualities and effects afforded by its quintessential architectural palette: a ±240 centimeter volume dressed with white walls, skirting board, wood or tile flooring and off-the-shelf components and fittings. 

Visitors to the Biennale Architettura are invited to come into the Swiss Pavilion and take a house tour of the ubiquitous apartment interior. What is built within the Swiss Pavilion is not a «house» but a house tour: interior scenes are constructed at a range of different scales and spliced together, creating a labyrinthine sequence of interior perspectives.

In preparing this tour, the curatorial team assembled a vast archive of unfurnished interior photographs from the websites of Swiss architecture offices. By focusing attention on the apartment’s unadorned shell, these «house tour» images foreground an iconoclastic surface that has historically avoided the purview of architectural representation by hiding behind the plan’s promise of rationality and control. Like the whitewashed walls of art galleries or Protestant churches, the walls of a flat were
never made to be looked at.

Courtesy of Pro Helvetia

For «Svizzera 240: House Tour»’s architects, Alessandro Bosshard, Li Tavor, Matthew van der Ploeg and Ani Vihervaara, the paradoxical presence of the image of the unfurnished interior implies a challenge to the tradition of the inconspicuous interior
and anticipates an alternate architectural sensibility through which to reinterpret this most intimate surface of contact between architecture and society.

The installation reverses the standard format of the architectural exhibition. Instead of representing building (or using representation in order to build), the architects build representation. The construction of the installation adheres more to the principles of the image of an apartment than those of an actual apartment. The image's inability to convey scale, dimension, depth or spatial adjacency is presented to the viewer in built form. You enter an impossible dwelling. On this tour, you are no longer an apartment dweller, builder or buyer —nor are you an academic or even an architect— you become an entirely new architectural subject, a house tourist. 

Drawing on this year’s Biennale Architettura theme of «Freespace», proposed by Yvonne Farrell and Shelley McNamara, «Svizzera 240: House Tour» proposes that architecture’s relevance lay not solely in its capacity to build generous spaces, but also in its ability to construct representations which, by soliciting alternate ways to see or engage the world, are capable of extracting latent potential from even the most restricted architectural conditions.

The exhibition is accompanied by a catalog produced in collaboration with Adam Jasper, Studio Martin Stoecklin and Park Books. This book takes the reader on a photographic house tour through the unfurnished Swiss apartment interior. This tour is complemented by texts from an interdisciplinary group of writers that directly respond to photographs of unfurnished interiors.

About this author
Cite: Lindsey Leardi. "Swiss Pavilion at 2018 Venice Biennale, Celebrates Peculiar Form of Architectural Representation" 10 May 2018. ArchDaily. Accessed . <> ISSN 0719-8884

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