ASH Shanghai / Francesc Rifé Studio

ASH Shanghai / Francesc Rifé Studio

ASH Shanghai / Francesc Rifé Studio - Image 2 of 27ASH Shanghai / Francesc Rifé Studio - Windows, ShelvingASH Shanghai / Francesc Rifé Studio - Image 4 of 27ASH Shanghai / Francesc Rifé Studio - Image 5 of 27+ 27

Jingan Qu, China
  • Ash Raffles City Changning : 198 m2
  • Ash Plaza 66 : 140m2
  • Architect In Charge : Francesc Rifé Studio
  • Design Team : Francesc Rifé Studio
  • City : Jingan Qu
  • Country : China
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ASH Shanghai / Francesc Rifé Studio - Image 2 of 27
© David Zarzoso

Text description provided by the architects. Fashion and footwear brand ASH commissioned Francesc Rifé to create the new design concept for its stores around the world. While the new language sought to recall forms suggested by the architecture of contemporary cities, that the first two stores to debut with this image were located in Shanghai has served to use as inspiration a traditional construction technique in Asia: the bamboo scaffolding.

ASH Shanghai / Francesc Rifé Studio - Image 22 of 27
© David Zarzoso
Raffles city Store
ASH Shanghai / Francesc Rifé Studio - Image 21 of 27
© David Zarzoso

Located in the mall centers Raffles City Changning, in the heart of the Zhongshan business district, and Plaza 66, one of the most important commercial spaces in China, the design of these two stores is marked by a structure that order the space, allow the products be displayed and through it the brand begins a new path to prêt-à-porter. These metal tubular frames, executed in sulfurized brass with a very dark finish, joined as if they were knotted together as bamboo scaffolding, resulting in a very clean and unique grip. Thus the end result was a mesh with great dynamism.

ASH Shanghai / Francesc Rifé Studio - Shelving
© David Zarzoso

The hard lines of this brass spine is defined from one of the most important elements of the project: a golden partial ceiling, symbol of the personality of ASH. It is characterised for integrating multiple holes from which light is projected, following the needs of the space; while other orifices are prepared to add lamps and hanging shelves, at the same time that they allow to fix the main structures. The lighting of this area is defined by spots with a very small size, to illuminate the product properly, giving as a result a starry sky.

ASH Shanghai / Francesc Rifé Studio - Windows, Shelving
© David Zarzoso

Another of the main materials of the new image is undoubtedly concrete, projected in both vertical walls, floors and ceilings, spreads each and every one of the elements of the set. A reference to the constructive phenomenon of the city that in turn gives the project a neutral base, and helps to the ceiling and structure come quickly into focus.
Following that same language, the furniture, such as display modules, seating areas and the sales counter, have been integrated as architectural elements.

ASH Shanghai / Francesc Rifé Studio - Facade
© David Zarzoso

At the same time, the waiting area is dressed by the Kong armchair by JMM, complemented by side pieces in green marble and natural wood. The vocabulary developed for the stores is completed with the fitting room area designed in aged mirror that adds an extra dimension to the experience of visitors.
Conceived to work in harmony with dynamic and challenging installations, the shop windows of both stores extend to the exterior the interior dialogue started with the brass, and incorporate a clean interpretation of the backlit ASH logo.

ASH Shanghai / Francesc Rifé Studio - Image 5 of 27
© David Zarzoso

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Project location

Address:Chang Ning Lu 42 Hao Lou, Jingan Qu, Shanghai Shi, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "ASH Shanghai / Francesc Rifé Studio" 19 Mar 2018. ArchDaily. Accessed . <https://www.archdaily.com/890599/ash-shanghai-francesc-rife-studio> ISSN 0719-8884

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