Fashion and footwear brand ASH commissioned Francesc Rifé to create the new design concept for its stores around the world. While the new language sought to recall forms suggested by the architecture of contemporary cities, that the first two stores to debut with this image were located in Shanghai has served to use as inspiration a traditional construction technique in Asia: the bamboo scaffolding. Located in the mall centers Raffles City Changning, in the heart of the Zhongshan business district, and Plaza 66, one of the most important commercial spaces in China, the design of these two stores is marked by a structure that order the space, allow the products be displayed and through it the brand begins a new path to prêt-à-porter. These metal tubular frames, executed in sulfurized brass with a very dark finish, joined as if they were knotted together as bamboo scaffolding, resulting in a very clean and unique grip. Thus the end result was a mesh with great dynamism.
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