Gucci Hub / Piuarch

Gucci Hub / Piuarch

Gucci Hub / Piuarch - Windows, CityscapeGucci Hub / Piuarch - WindowsGucci Hub / Piuarch - Facade, Beam, SteelGucci Hub / Piuarch - WindowsGucci Hub / Piuarch - More Images+ 14

  • Architects: Piuarch
  • Area Area of this architecture project Area:  30000
  • Year Completion year of this architecture project Year:  2016
  • Photographs
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Kone, LIUNI, Soprema
  • Interior Design: Gucci., Alessandro Michele
Gucci Hub / Piuarch - Windows, Cityscape
© Andrea Martiradonna

Text description provided by the architects. The old Caproni factory, built in 1915 in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant.

Gucci Hub / Piuarch - Windows
© Andrea Martiradonna

The project, based on renovating this industrial site, focuses on enhancing the stylistic features of the 1920s’ architecture.

Gucci Hub / Piuarch - Windows, Brick, Facade
© Andrea Martiradonna

Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and the outside.

Gucci Hub / Piuarch - Beam
© Andrea Martiradonna
Gucci Hub / Piuarch - Table, Chair
Courtesy of Piuarch

The large hangar has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Inside the regular layout of structures, a central pedestrian path connects the axis along via Mecenate to a large covered space: this internal plaza, covered by thin metal structures engineered back at the start of the century, sets out the various functions inside Gucci’s Milan offices.

Gucci Hub / Piuarch - Lighting, Beam, Windows
© Andrea Martiradonna

Pedestrian paths tun between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The large plaza, surrounded by exposed brick fronts, is livened up by carefully positioned trees, while a thick wood of lime trees gives the project a distinctly “green” feel, focusing on sustainable design.

Gucci Hub / Piuarch - Facade
© Andrea Martiradonna

The project incorporates a six-storey tower in its industrial fabric of warehouses, which interacts closely with the old constructions. This volume, surrounded by a glass façade and covered with a regular pattern of sunscreens, breaks down the site’s symmetry and tends to draw together all the different functions. Constructed out of a glass surface, the structure is covered with a web of vertical elements made of a dark-colored metal that shelter the interiors from the sunlight: this tall modern building sets up powerful chromatic relations with the red-colored exposed bricks of the low-level warehouses.  

Gucci Hub / Piuarch - Facade, Windows
Courtesy of Piuarch

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Project location

Address:Milan, Metropolitan City of Milan, Italy

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Gucci Hub / Piuarch" 26 Feb 2018. ArchDaily. Accessed . <> ISSN 0719-8884

© Andrea Martiradonna

Gucci 改造20年代飞机装配厂房,在米兰东郊新置办公区 / Piuarch

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