Architecture as Experiential Marketing: The Surprisingly Bright Vantablack Olympic Pavilion in PyeongChang

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Much has been said about the darkest building in the world, designed by Asif Khan, for Hyundai's Winter Olympic pavilion this year. What’s more surprising about this blackest-of-black pavilion is really how bright it is inside. The imposing facade of Vantablack VBx2 encloses a series of radiant, playful rooms and the entire project is part of a joint effort by Hyundai and Asif Khan to use architecture and design principles to bring delight to Olympic visitors in Pyeongchang this year.

Architecture as Experiential Marketing: The Surprisingly Bright Vantablack Olympic Pavilion in PyeongChang - More Images+ 34

Hyundai decided to sign on as a sponsor for the Pyeongchang 2018 Winter Olympics and commissioned the British architect, Asif Khan, to bring their brand vision to a physical space. The specific assignment—delivered by Hyundai's Creative Works—emphasized the fact that the built space had to convey a powerful experience without showing any of their products.

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Cite: Keshia Badalge. "Architecture as Experiential Marketing: The Surprisingly Bright Vantablack Olympic Pavilion in PyeongChang" 22 Feb 2018. ArchDaily. Accessed . <https://www.archdaily.com/888808/architecture-as-experiential-marketing-the-fascinating-hyundai-pavilion-designed-by-asif-khan-for-pyeongchang-2018> ISSN 0719-8884

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