![Architecture as Experiential Marketing: The Surprisingly Bright Vantablack Olympic Pavilion in PyeongChang - Featured Image](https://images.adsttc.com/media/images/5a8e/c474/f197/cc1b/f100/0024/newsletter/feature.jpg?1519305830)
Much has been said about the darkest building in the world, designed by Asif Khan, for Hyundai's Winter Olympic pavilion this year. What’s more surprising about this blackest-of-black pavilion is really how bright it is inside. The imposing facade of Vantablack VBx2 encloses a series of radiant, playful rooms and the entire project is part of a joint effort by Hyundai and Asif Khan to use architecture and design principles to bring delight to Olympic visitors in Pyeongchang this year.