IronSource / RUST architects

IronSource / RUST architects

IronSource  / RUST architects - Table, ChairIronSource  / RUST architects - Image 3 of 50IronSource  / RUST architects - FacadeIronSource  / RUST architects - Windows, Stairs, HandrailIronSource  / RUST architects - More Images+ 45

Tel Aviv-Yafo, Israel
  • Architects: RUST architects
  • Area Area of this architecture project Area:  10000
  • Year Completion year of this architecture project Year:  2017
  • Photographs
    Photographs:Gidon Levin
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Asaf Weinbroom, Carpets, EGE, Sancal
IronSource  / RUST architects - Image 3 of 50
© Gidon Levin

Text description provided by the architects. RUST Architects in collaboration with Greentectura designed the Iron Source new head office in Sarona Tower in central Tel Aviv. The four floors, with a total area of ​​10,000 square meters, accommodate hundreds of employees in various departments.

IronSource  / RUST architects - Table, Chair
© Gidon Levin

Offices of various sizes have been positioned around the exterior of the space while public functions form around the core of the building which at points "invade and cling" to the façade to bring direct natural light to them and break the sequence of the offices.

IronSource  / RUST architects - Facade
© Gidon Levin

The architects designed classic work stations, adapted to the employee needs. The modular station allows flexibility in terms of the number of employees in the office as part of the many changes that the teams routinely undergo in the company.

Floor Plan

Adjacent to the core and the inner part of each floor, many public functions have been dispersed, the purpose of which is to create a work/life balance while providing space for informal collaboration while not detracting from the routine of the company's employees.

IronSource  / RUST architects - Windows
© Gidon Levin

In order to overcome the large spaces, the architects decided to create a programmatic system, so that each floor has 4 main cores according to the location of the teams and the convenience. Each core has a kitchen, a large conference room and a number of meeting rooms & areas of different sizes.

IronSource  / RUST architects - Chair
© Gidon Levin

 In order to maximize different types of social interactions, large kitchens have been designed as bar like settings, work areas as lounges or high-standing counters and small spaces for intimate meetings.

IronSource  / RUST architects - Sofa, Chair
© Gidon Levin

 On the entry level there is a large auditorium and lounges adjacent to the main kitchen. All the elements can be moved, and the area becomes a gathering place for all employees of the company which is connected directly with the large terrace.

IronSource  / RUST architects - Table, Countertop, Chair
© Gidon Levin

 On the other floors there are small auditoriums, music room and activity rooms, data centers that contain information about the company's events.


Iron Source's graphic studio created, along with the architects, a common language adapted to the company's branding, signs and graphics that create a unique structure for simple orientation. Tel Aviv illustrators painted on walls and tin surfaces, all as part of building the identity of the Tel Aviv company.

IronSource  / RUST architects - Chair
© Gidon Levin

 The use of different materials; natural stone tiles, carpets of different shades, ceramic tiles and natural wood paneling eables the division of functions creating a feeling of open areas while maintaining a pleasant and familiar atmosphere.

IronSource  / RUST architects - Windows
© Gidon Levin

Lighting designer Orly Alkabes designed with the architects a lighting system that holds a circular light fixture that gently illuminates the movement in the open spaces and walkways. The rest of the lighting creates an intimate and comfortable feeling.

All of the custom joinery and framework were designed by RUST Architects.

Project gallery

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Project location

Address:Maklef St 5-7, Tel Aviv-Yafo, Israel

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "IronSource / RUST architects" 31 Dec 2017. ArchDaily. Accessed . <> ISSN 0719-8884

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