GINZA LOFT / Schemata Architects

GINZA LOFT / Schemata Architects

GINZA LOFT / Schemata Architects - ShelvingGINZA LOFT / Schemata Architects - Facade, WindowsGINZA LOFT / Schemata Architects - Image 4 of 19GINZA LOFT / Schemata Architects - Image 5 of 19GINZA LOFT / Schemata Architects - More Images+ 14

  • Collaboration: Hiromura Design Office
  • Architect In Charge: Jo Nagasaka
  • Project Team: Masami Nakata, Shouta Miyashita, Kana Yamamoto
  • City: Minato-ku
  • Country: Japan
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GINZA LOFT / Schemata Architects - Facade, Windows
© Nacasa & Partners

Text description provided by the architects. We designed a new Ginza flagship for LOFT, a household goods specialty store. Our aim was to design interior spaces where customers feel like staying for a long time and strolling around thoroughly. The store occupies spaces from the third to sixth floors in a building, with each floor carrying a different merchandise category.

GINZA LOFT / Schemata Architects - Image 4 of 19
© Nacasa & Partners

Each floor has a floor area of approximately 990 m2, and escalators are located at the center of the large space. Since the spatial depth of sales areas would be too large if the original layout was to be used as it was, our design started by locating a large “ring road” or the main customer circulation around the escalators and located sales areas on both sides of the circulation with the equal spatial depth as much as possible. Places where people gather, such as cash register areas and labs, are located in the areas at the far ends of the floor, intending to activate customers’ movements by extending the circulation in the X direction.

GINZA LOFT / Schemata Architects - Table
© Nacasa & Partners
Sixth Floor Plan
GINZA LOFT / Schemata Architects - Shelving
© Nacasa & Partners

These areas are designed in unique ways to attract people’s attention, and some of the labs are designed and fabricated using 3-D printing by DUS architects from the Netherlands. Different materials and shapes are used to make display shelves according to the types of merchandise handled on each floor so that customers can enjoy the difference between all floors as well as the entire traveling sequence.  

GINZA LOFT / Schemata Architects - Image 8 of 19
© Nacasa & Partners

The 3rd floor is composed of curve-shaped display shelves placed in the concentric layout; the 4th floor is equipped with box-shaped display shelves composed of a combination of white-painted wood boxes and lauan wood boxes, laid out along the 45-degree axis; the 5th floor is composed of steel racks that are functional yet simple in the extreme; the 6th floor offers a flexible floor layout composed of a combination of boxes and pallets. The store environment with a rich variety of design features offers customers joyful shopping experiences throughout all the floors, while the consistency of the basic composition creates a unified store identity. 

GINZA LOFT / Schemata Architects - Glass
© Nacasa & Partners

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Project location

Address:4-6 Ginza, Minato, Tokyo, Japan

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "GINZA LOFT / Schemata Architects" 04 Oct 2017. ArchDaily. Accessed . <> ISSN 0719-8884

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