A competition for the expansion of the MCH Messecenter, Denmark’s largest exhibition hall, has been won by the team consisting of CC Contractor with Schønherr, Cubo Arkitekter, and engineering firm Midtconsult. Given the center’s importance within Herning, the competition called for a new approach to the site’s physical organization, to provide more coherent and functional relationships with the surrounding context in order to host larger events in the future and serve as an even bigger tourist attraction.
Within a masterplan created by Schønherr, a new admissions building designed by Cubo Arkitekter will incorporate a distinctive façade with a homogenous character to directs visitors from the new arrival area to the Jyske Bank Boxen arena, exhibition Hall M, and the arcade that extends towards the rest of the MCH Messecenter.
Another feature of the dominant façade is interactive lighting, which can give the envelope a sense of transparency, provide crisp illumination, and highlight the building in various hues and tones. Through the use of a foil, the façade can also act as a screen, displaying projected images and text. Together, these options provide flexibility of various visual combinations.
In its entirety, the proposal’s intention is to anchor the exhibition center within its urban and landscaped context, while creating a physically and emotionally memorable space that also exudes a sense of identity, recognized regionally, nationally, and internationally.
The project is currently in its planning stages, and with a subsidy of 150 million kroner, is planned to be completed in time to host the IIHF World Championship for ice hockey, in 2018.
News via: Cubo Arkitekter.
ContractorC.C. Contractor A/S
PhotographsCourtesy of Cubo Arkitekter