Giolitti is the most important hand made ice-cream producer in Rome and in Italy in general. Nabito Arquitectura is proud to design the first Giolitti concept store outside Italy. The operation is focused on the internationalization of a firm without loosing characteristic of the tradition.
The hand made Gelato is an old Italian tradition. The Gelato psychologically represents relaxed times in happy moments. It is melting with your stress. When you see the expression of someone eating an ice-cream (whatever the age, child or old man) you will notice a smiling face, thinking deeply about pleasant memories. The Giolitti front shop expresses individuality but at the same time give us the opportunity of share emotions and stay together.
The Main idea of the front shop is to give an interpretation of the public space. The architecture shows the will to communicate with the exterior. There are no boundaries between the square and the shop. A glass mirrored wall on the interior backspace project the movement of the people inside the shop. And the front table is in contact with public outside. The facade offer a changing system of illumination related with the colors of the tastes.
The result is a dynamic system of interaction between users and space that modify the ambiance. So the question is: How an Italian front Gelato shop integrates with a Turkish public space? How Giolitti could modify and interact with users in order to form a dynamic relation between architecture and Public Square? This front shop, the first outside Rome and Italy, would represent an Italian traditional way to live the street and the public space. It is not only a seller of Gelato but also a social constant changing event.
Architect: Nabito Arquitectura Location: Instanbul, Turkey Client: Giolitti international Assigned Task: Project design, site supervision, and security at design and execution Budget: € 350.000,00 Project phase: Construction Associate : Sebastiano Palumbo, Luca Faticanti Collaborators: Agita Putnina, Joanna Rodriguez-Noyola, Luca Brombo, Teo Valli Photographer: Temmuz Arsiray