5 Architects Who Turned to Selling Products, Not Architecture

This article was originally published by Archipreneur as "Turning Ideas into Products: 5 Architects who Successfully Sell their Designs."

The emergence of interconnectivity, smart and sensor-driven designs, home automation, clean energy, shared knowledge, and efficient software have created numerous opportunities for those looking to build their businesses around products. This includes architects who, by design, have a large skill set that allows them to engage with a wide variety of business models.

The idea of automating or productizing architectural design services is a contentious one and it trickles down to the very definition of architecture. But when it comes to the business aspect of the profession, it becomes clear that many among today’s most renowned architects owe their success to the idea of productizing their services.

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Cite: Lidija Grozdanic for Archipreneur.com. "5 Architects Who Turned to Selling Products, Not Architecture" 21 Jan 2017. ArchDaily. Accessed . <https://www.archdaily.com/803788/5-architects-who-turned-to-selling-products-not-architecture> ISSN 0719-8884

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