This article was originally published on Redshift as "Go Your Own Way: 8 Tips for a Sole-Practitioner Architect to Build Credibility."
If you’re a sole-practitioner architect, you’ve probably already thought long and hard about the pros and cons of working solo, and don’t feel the burning desire to work in a bustling office environment with large-scale projects and constant collaboration. There are plenty of upsides to running your own practice. “I have it pretty good as a sole practitioner,” says Portland, Oregon architect Celeste Lewis. “I love the flexibility it provides with having a child, parents who are ill, and my passion for being involved in the community.”
But along with the benefits come challenges. One of the biggest is proving you’re worth your salt in a competitive marketplace alongside larger, bigger-reputation firms. Here are eight tips to help sole practitioners—who make up nearly 25 percent of AIA-member firms—build credibility.
