Repossi Place Vendome / OMA

Repossi Place Vendome / OMA - Table, WindowsRepossi Place Vendome / OMA - Image 3 of 29Repossi Place Vendome / OMA - Stairs, Handrail, ColumnRepossi Place Vendome / OMA - Table, Chair, Stairs, ColumnRepossi Place Vendome / OMA - More Images+ 24

Paris, France
  • Local Architect: DATA architects
  • Wall Displays And Mechanical Displays: Goppion
  • Standing Displays: Sice-Previt 
  • Mirror Design: Sabine Marcelis Studio
  • Partner: Ippolito Pestellini Laparelli
  • Team: Antonio Barone, Paul Cornet, Leonardos Katsaros, Francesca Lantieri, Kate Lee, Francesco Moncada, Silvia Sandor
  • City: Paris
  • Country: France
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© OMA. Place Vendome diagram

Text description provided by the architects. The proposal for the 90 square meter Repossi flagship on Place Vendome divides the store into three distinct spaces – contextually referred to as street, gallery and salon. Based on the idea that the collection of jewelry will be experienced and purchased at three different speeds – fast, slow, very slow - each floor responds to the different paces of shopping. 

Repossi Place Vendome / OMA - Table, Windows
© Cyrille Weiner, Courtesy of Repossi

The ground floor is the most public space. It works as an extension of the street providing a quick experience of the store. The first floor is a gallery, the level where the entire Repossi collection is exhibited. The basement is a salon. The most intimate space of the boutique, it allows customized service for clients and patient exploration of special pieces. 

© OMA. Store Concept
© OMA. Concept design
© OMA. Experience concept

The underlying idea for the design was to synthesis architecture and display, using the whole space as a stage for Repossi’s production. Unconventional materials were used, emphasizing this relationship and pulling away from the typical jewelry store. Special colored mirrors developed in collaboration with Dutch designer Sabine Marcelis introduces diverse degrees of reflections and color refractions. Aluminum cladding – both plain and foam - fold over the volume of the staircase and expand onto each floor. 

Repossi Place Vendome / OMA - Table, Chair, Stairs, Column
© Cyrille Weiner, Courtesy of Repossi

Movement is an integral component of the project. The wall on the ground floor is conceived as a gigantic rotating billboard with three alternating sides: a bronze colored mirror, a traditional mirror, and a display system. Developed in collaboration with Italian-based manufacture, Goppion, the kinetic installation is both display and architecture,transforming the space while adapting to alternating functions. When the jewelry is not displayed, the ground floor is transformed into a pure void, leaving the space free for unlimited occupancies. In the overcrowded retail context of Place Vendome, a “void” is the ultimate form of luxury. 

© OMA. Ground floor display billboard

The staircase, an imposing presence in the 90 square meter store, is designed by overlapping two vertical systems: a solid excavated mass that extends between the ground floor and the basement, and a light suspended tread floating between the ground floor and the first level. 

Repossi Place Vendome / OMA - Stairs, Handrail, Column
© Cyrille Weiner, Courtesy of Repossi

Liberated from the traditional requirements of jewelry display, the new flagship store creates an immersive setting, where jewelry is subtly embedded into an architectural void. 

Repossi Place Vendome / OMA - Image 17 of 29
© Frans Parthesius
Repossi Place Vendome / OMA - Image 14 of 29
© Frans Parthesius
Repossi Place Vendome / OMA - Image 16 of 29
© Frans Parthesius

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Cite: "Repossi Place Vendome / OMA" 06 Jul 2016. ArchDaily. Accessed . <> ISSN 0719-8884

© Cyrille Weiner, Courtesy of Repossi

法国巴黎旺多姆广场 Repossi 旗舰店 / OMA

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