the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Restaurant
  4. China
  5. Linehouse
  6. 2015
  7. BAOBAO / Linehouse

BAOBAO / Linehouse

  • 19:00 - 4 July, 2016
BAOBAO / Linehouse
BAOBAO / Linehouse, © Dirk Weiblen
© Dirk Weiblen

© Dirk Weiblen © Olivier Hero Dressen © Dirk Weiblen © Dirk Weiblen + 14

© Dirk Weiblen
© Dirk Weiblen

Text description provided by the architects. Linehouse was commissioned to create a new branded architectural language for 甘其食BAOBAO, the first of many stores to line the streets of China and the US, selling the traditional Chinese street food baozi - steamed bread buns filled with meat, vegetable or sweet stuffing.

© Dirk Weiblen
© Dirk Weiblen

Linehouse created a spatial narrative that married with the brand’s ethos: from garden to plate, using the freshest vegetables in handcrafted baozi. In doing so they played with the concept of inserting a glass greenhouse building for the exhibition and growth of plants.

Plan
Plan

Linehouse proposed a series of house frameworks. The chefs occupy the greenhouse and their performance of rolling, handcrafting and steaming the baozi is framed by this insertion. At high level, a shelf wraps the framework with drooping greenery and branded icons stamped on the back surface. At lower level a high leaner also wraps the structure, with hanging lights allowing guests to linger and observe the activities within the kitchen.

© Dirk Weiblen
© Dirk Weiblen

The greenhouse is composed of hand glazed green tiles, two tones of wood and glass. This house extends out to the street, operating as a leaner for guests, and further framing the activities within to the exterior.

© Dirk Weiblen
© Dirk Weiblen

The cashier / service area plays on the idea of ​​a wheelbarrow and garden tools, allowing the menu boards to hang from above. Bluestone cobbles line the floor in the customer area creating a sense of the garden path, and the streetscape beyond. Two leaner tables sit adjacent to the greenhouse. Wood panels rest on a framework, with white metal threading through to become a mechanism for the lights to hang upon.

© Dirk Weiblen
© Dirk Weiblen

Linehouse was commissioned to develop the branding and graphics for BAOBAO. Bold graphics of a wandering pig, a family of vegetables from the garden and BAOBAO are repetitively stamped on the adjacent glass. The BAOBAO logo is embossed in a darker tone of wood into a pivoting panel on the façade and a wood cut out logo is displayed on the shelf on the exterior.

© Dirk Weiblen
© Dirk Weiblen

With six new BAOBAO shops now open at locations including Alibaba campus in Hangzhou and in Shanghai’s former French Concession, the newest BAOBAO is nestled among the greenery of Tongji University. The angular greenhouse structure extends above an exterior terrace, framed with layered graphics on sliding wooden panels.

© Dirk Weiblen
© Dirk Weiblen

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Linehouse
Office
Cite: "BAOBAO / Linehouse" 04 Jul 2016. ArchDaily. Accessed . <https://www.archdaily.com/790710/baobao-linehouse/> ISSN 0719-8884
© Dirk Weiblen

甘其食BAOBAO / Linehouse

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.