- Collaborators:Fred Schmidt, Joseph T. Connell, Tim Wolfe, Eric Mersmann
- Country:United States
Text description provided by the architects. SRAM Corporation engaged Perkins+Will to design their new headquarters in the vibrant Fulton Market District of Chicago. Initial visioning uncovered SRAM’s desire for a space that connected their staff by providing them active and fun workplace choices through many collaborative space types.
For example, a 1/8 mile test track winds through the office, stitching the large open floor neighborhoods together. Also integrated into the workplace are commuter and test bikes, serving as screens along the bike track and open office neighborhoods.
The resulting design is punctuated by the SRAM red, a branding mark utilized in a controlled and functional way to tell the story of the company’s product offerings, philanthropy, and rich biking culture.