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Geographies of Uncertainty: Space and Territory in the Operational Logic of UPS

  • 04:00 - 13 April, 2016
  • by Ghazal Jafari
Geographies of Uncertainty: Space and Territory in the Operational Logic of UPS
Geographies of Uncertainty: Space and Territory in the Operational Logic of UPS, Space and Territory in the Operational Logic of UPS. Image © Ghazal Jafari
Space and Territory in the Operational Logic of UPS. Image © Ghazal Jafari

The following article was first published by Volume Magazine in their 47th issue, The System*. You can read the Editorial of this issue, How Much Does Your System Weigh?, here.

For the United Parcel Service (UPS), space is valued insofar as it grounds the socio-technical assemblages that secure the company’s economy of speed. Holding one of the largest airline fleets in the United States, UPS’s services range from delivering cargo for the US Air Force and e-commerce packages to relocating endangered animal species and partaking in disaster relief. It operationalizes logistics in the space between military and civilian domains and from the scale of cargo for large corporations to small packages for individuals. UPS runs a global logistics network that crosses more than 200 countries and territories and delivers about 17 million packages every day through its planetary ring of Shanghai-Shenzhen-Anchorage-Louisville-Cologne-Dubai.[1] It participates in the making of trans-border infrastructural systems and influences national politics towards the lifting of legal barriers to transnational trade. Yet what makes UPS significant is not its volume of shipment, infrastructural capacity, or magnitude of operational precision, but rather its resiliency and acute performance within the tides of uncertainty.

The Corporate Logic

The commodification of time is an old phenomenon, yet since the post-1989 growth of informational economies and the emergence of the online transactions, speed has increasingly become an economic staple.[2] As movement on the ground race to keep up with the speed of communication, corporate plans calculate profit based on saving time down to milliseconds. UPS invested millions of dollars in a real-time tracking system called ORION, for instance, to cut five minutes off their US-wide daily ground travel.[3] The synchronization of distant processes within a complex logistics network has become a pressing issue. In fact, since the inauguration of standardized time with the first British railroad in 1840, the management of large infrastructural systems has become inseparable from the problem of synchronization, which in itself is a problem of communication and control. Later, through industrial systems of manufacturing, synchronization compelled new forms of social organization inside companies and manifested in the emergence of middle management alongside analogue information processing techniques such as standard reports and accounting forms.[4]

As a very large organization with a diverse range of services, UPS has to link farsighted corporate strategies to the tactical and technical details of daily operations. At this operational level, a complex and highly precise process of staging takes place in anticipation of both long-term plans and ad-hoc manoeuvres. The former includes drafting schedules, recruiting staff, organizing space, providing technical necessities, and distributing both vehicles and capital within the network. The latter is about minimizing the gap between the expected result of a plan and the effect of unpredictable events and unwanted delays, ranging from a sick pilot to volcanic eruptions and terrorist attacks. Operating in a landscape of climatic, geopolitical, and economic uncertainty, UPS defines ‘control’ not in a classical sense of ‘being in control’, but as ‘resilience’ and the capacity to change plans according to unfolding circumstances. This flexibility is contingent upon constant real-time tracking of flows and sensing of environmental dynamics. As information about the merchandise becomes as important as the merchandise itself, logistics increasingly depends on securing the flow and storage of information. Accordingly, corporate financial return can no longer be separated from its information surplus and a probe sent into the logistical landscape cannot be isolated from an understanding of its underlying knowledge infrastructures.[5] The problem of resiliency necessitates a continuous process of tracking.

Left: Package sortation at Worldport. Right: Unloading a browntail. Image © Ghazal Jafari
Left: Package sortation at Worldport. Right: Unloading a browntail. Image © Ghazal Jafari

Resiliency, however, is achieved not only by a high sensorial capacity but also by a ceaseless reconfiguration of the logistical landscape itself. The politics of uncertainty translates into multiple scales of spatial organization: from architectural to regional and territorial. At the architectural scale, sortation facilities act as switches within the larger network of logistics and regulate the flow of goods. Located at the Louisville International Airport, Worldport is the UPS international logistics hub, global operation center, and its most technologically advanced sortation facility. The current facility was built in late 1990s, when UPS became the largest private employer in state of Kentucky with more than 20,000 employees.[6] Scaling down the geography of the planet into zip codes along the 155 miles of conveyor belts, Worldport sorts more than one million packages per night to be sent off to more than 220 international destinations. Strategically located just east of central time zone (UTC-6), the sortation hub has access to 75% of the US population in less than two hours and can reach the West Coast in four. Growing pressure for next-day delivery and the increasing volume of packages pouring in from surrounding e-commerce facilities has compelled UPS to expand and automate their sortation facilities in Louisville and elsewhere.[7] The growing number and scale of these switches in the UPS network appears to be evidence of a massive shift in the global landscape of logistics: market uncertainty demands a higher level of operational flexibility, which in turn prioritizes constant movement of cargo over its storage in one place. There should be no surprise if, in the near future, goods are no longer stored in fixed places at all, but rather kept in constant motion between switches. Profit lies not only in speed but also adaption, and the future of logistics appears to be in the service of strategic anticipation rather than plans.

The geography of UPS’s logistics takes form through the establishment and connection of strategic sites to ensure successful adaption to market nuances and secure its operations. With no resemblance to the historical architecture of the fortress, the spatial organization of UPS appears fluid, changing according to the currents of opportunity. To intelligently allocate infrastructural investment, UPS follows market projections made by statistical models while tracking niche markets and industries. The company’s escalating interest in Jebel Ali Free Zone in Dubai, for instance, is due to the growing prospects of e-commerce in African countries in the next twenty years.[8] These projections are complemented by the existing infrastructural and convivial conditions on the ground; Dubai was initially a fuel station for UPS between Europe and the Asia-pacific region. Not unlike Anchorage and Louisville, Dubai also offers abundant fuel reserves. The advantage of Dubai over these other locations is its lucrative legal exemptions.[9]

Despite all this, it would be a mistake to think that corporate strategies are oblivious to the particular geographic settings of these places. Financial prospects cannot materialize if the operations are interrupted by volatile environmental or political conditions. In fact, the emergence of geography as a distinct form of knowledge—of topographic terrains and natural boundaries—has been tightly associated with processes of militarization and its logistical necessities, largely in the service of territorial security. Following this historical trajectory, logistics perceives geography through the lens of defense: first to find strategic locations and then to secure against interruption.

Louisville International Airport (SDF), 14 September 2015, 11:30pm. Over one hundred aircrafts (browntails) land in Worldport between 11:00 and 11:30pm and all leave before 5:00 am to meet the next-day deadline. Image © Ghazal Jafari
Louisville International Airport (SDF), 14 September 2015, 11:30pm. Over one hundred aircrafts (browntails) land in Worldport between 11:00 and 11:30pm and all leave before 5:00 am to meet the next-day deadline. Image © Ghazal Jafari

Following diplomatic negotiations between the two countries during the 1990s, China granted landing permissions to four US airlines, for which the US Department of Transportation chose UPS along with three other companies. In search for their new air hub, UPS landed on the Clark airfield, a former US Air Force Base in the Philippines that had been active since the 1920s. UPS chose this location for three particular reasons: the Philippines’ open-skies policy, the strategic location of the base in the valley of Mount Pinatubo (which secured the base against tropical typhoons), and, with access to all Asian financial centers in less than four hours, Clark’s centrality in the Asia-Pacific region.[10] After being evacuated in 1991 due to Mount Pinatubo’s volcanic eruption, the government of Philippines converted the base into the Clark Special Economic Zone (CSEZ), which occupied almost the same amount of area as Singapore. The new zone aimed at putting the Philippines on the radar as a competitive center for finance and leisure.[11] In the last few years though, UPS has moved its air hub to the Shenzhen Special Economic Zone in order to maintain proximity to brand customers of high-tech companies who are moving inland in pursuit of cheap labor. As logistics organizations become increasingly fluid, they de-territorialize and re-territorialize new geographies by altering their economic and political dynamics.

From Structure to Organization

Logistics mediates the establishment of economic ‘zones’ by enabling their participation in the global economic cycle. Regional economies become more attuned to the rhythms of global politics and financial nuances at the potential expense of local economies. New territories of power are created and expressed by newly-drawn boundaries of exclusion and inclusion. Determined by access to infrastructure, local populations are left with limited choices for their means of livelihood. This probe seeks to go beyond a discourse about expanding industrial reach in pursuit of new frontiers, to include other contemporary processes of movement and change, such as economic migration due to climate change or the displacement of people caused by war. Strategies of resiliency and adaption are essentially logistical questions, yet logistics is not alone in asking them. In this sense, the way spatial, ideological, or political structures are revealed to give way to processes and organizations, logistics is an incisive method of inquiry and intervention.

This ongoing study of UPS would not have been possible without the Penny White Fellowship, granted by the Landscape Department at the Harvard Graduate School of Design. Many thanks to Jeff Wafford, UPS Public Relations Supervisor, and Steve Merchant, Contingency Department Manager of UPS Airlines.

The control of the UPS network takes place at the UPS Contingency Planning Department (CPD), in Louisville. Image © Ghazal Jafari
The control of the UPS network takes place at the UPS Contingency Planning Department (CPD), in Louisville. Image © Ghazal Jafari

Footnotes, References

[1] Rick McArdle (UPS Mid Atlantic District Manager), ‘Connecting the Global Economy Through Trade’, conference at Volpe, The National Transportation Systems Center, Cambridge, Mass, 20 January 2015.
[2] Although interest and credit, according to documentations, go back to 3000 BC in Babylonia, the late Middle Ages sees a paradigm in banking systems and consequently commodification of time, due to change of Christian Church’s position with regards to usury. Barbara Adam, ‘Reflexive Modernization Temporalized’, Theory, Culture & Society 20,2, 2003, pp. 59-78.
[3] ‘ORION Backgrounder’, UPS Pressroom. [access] (accessed 15 February 2016).
[4] Paul N. Edwards, ‘Infrastructure and Modernity: Force, Time, and Social Organization in the History of Sociotechnical Systems’. In: Thomas Misa, Philip Brey and Andrew Feenberg (eds.), Modernity and Technology (Cambridge, Mass: MIT Press, 2003), pp. 185-225.
[5] Knowledge infrastructure includes the language of information, or the particular modalities of sensing through which the logistics system indexes time, space, environmental dynamics and mobile variables. An immediate instance is barcode, which flattens all information from geographic destination, and all shipment details into one scannable label.
[6] John Kasarda and Greg Lindsay, Aerotropolis (London: Penguin Books, 2011), pp. 64.
[7] Personal interview with Jeff Wafford, UPS Public Relations Supervisor.
[8] Ibid.
[9] Prime locations are determined based on a negotiation between many factors, including geographic and climatic conditions, time zones, available air- and ground-space for future developments, taxes and land prices, access to labor, environmental regulations and access to expertise, as well as the historical build-up of infrastructure.
[10] Mike Brewster and Fredrick Dalzell, Driving Change: The UPS Approach to Business (New York: Hyperion Book, 2007).
[11] ‘From Ghost Towns to Export Centers’, Wikileaks. [access] (accessed 15 February 2016)

This article was shared in collaboration with Volume Magazine. You can buy a copy of The System*, re-designed by Irma Boom and Julia Neller, here.

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Cite: Ghazal Jafari. "Geographies of Uncertainty: Space and Territory in the Operational Logic of UPS" 13 Apr 2016. ArchDaily. Accessed . <https://www.archdaily.com/785422/geographies-of-uncertainty-space-and-territory-in-the-operational-logic-of-ups/> ISSN 0719-8884
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