Text description provided by the architects. Bubble Studios was planned as a creative factory of 5000m2, a place for meeting and cyclic exchange between four sets for photography and filming (underwater studio, a rooftop, a studio with operable roof and another with large dimensions for formidable productions) corporate events, art gallery and offices of companies in the fields of advertising, event production, architecture, modeling agency, among others.
The name designated for the studio is, undoubtedly, a foretaste of the atmosphere that permeates the building, a single bubble with a creative, original and innovative capacity that seeks to be change from within, and influence the rest through his innovative thinking. In a city overwhelmed by the accelerated lifestyle, Bubble Studios serves as a parenthesis, an interruption of time and space.
Bubble Studios is located in the neighborhood of Villa Crespo, in the City of Buenos Aires; an area where houses and buildings mix with dispersed stores, warehouses and workshops. The complex is divided into two functional packages, Photography Studios on Cucha Cucha street, and Professional Studios on Repetto street. Both are attached inside the heart of the project, an internal courtyard that allows the building to breathe, articulating the program and becoming the meeting place of the various sectors.
The project proposes a palette of materials that maintains and reinforces the industrial character of the pre-existing area. Predominantly exposed concrete, smoothed cement, painted brick and iron. Finishes are rustic and resistant, low maintenance and with a very neutral reading, materials that allow for the development of the various programs without aesthetic constraints.
Designing on something that already exists, conserving and transforming rather than destroying; these are the thought pillars when planning the creation of Bubble Studios.
From the merger of three existing buildings, an old disused perfume factory, a warehouse and a motor repair facility, we arrived at the rebuilding of a new project, maintaining an industrial language, avoiding an invasion into the environment and respecting the scale of the neighborhood, piercing its structure to relate it to the typologies of the place and the typical urban fabric of the blocks, thus suggesting a dialectic between belonging and innovation that seeks to positively transform the place, creating new forms and new meanings from previous buildings or infrastructure, seen as an opportunity for recycling and reusing the area.