The Cineroleum / Assemble

The Cineroleum / Assemble

The Cineroleum / Assemble - ChairThe Cineroleum / Assemble - Beam, SteelThe Cineroleum / Assemble - Facade, WindowsThe Cineroleum / Assemble - Windows, Brick, FacadeThe Cineroleum / Assemble - More Images+ 10

  • Architects: Assemble
  • Year Completion year of this architecture project Year:  2010
  • Photographs
    Photographs:via Assemble

Text description provided by the architects. The Cineroleum was a self-initiated project that transformed a petrol station on Clerkenwell Road into a cinema. The project was an experiment in the the potential for the wider re-use of the UK’s 4,000 empty petrol stations.

The Cineroleum / Assemble - Facade
Courtesy of Assemble
The Cineroleum / Assemble - Beam, Windows
Courtesy of Assemble

The Cineroleum was an improvisation on the rich iconography and decadent interiors of the golden age picture palace. Classic elements were re-created for the roadside setting using cheap industrial, reclaimed or donated materials. Flip-up seats were made from scaffolding boards, the foyer was furnished with formica-clad school chairs and tables , and the auditorium was enclosed by a curtain, created by hand-sewing about three kilometres of seam in roofing membrane.

The Cineroleum / Assemble - Beam, Steel
Courtesy of Assemble

The Cineroleum was visibly handmade, built on site by a team of over a hundred volunteers, learning and experimenting together, aided by instruction manuals written during the prototyping process.

Floor Plan

Unlike the out-of-town multiplex, The Cineroleum celebrated the social experience of filmgoing, from the popcorn machine and bar in the old station shop through to the programme of approachable classics.

The Cineroleum / Assemble - Image 6 of 15
Courtesy of Assemble

Separated from the busiest single-lane road in Europe by a curtain, it allowed for both collective escapism and created a public spectacle on the street for passers-by. At the end of the film the curtain rose, pushing the audience from the imaginative world of the film to the everyday theatre of the street.

The Cineroleum / Assemble - Image 7 of 15
Courtesy of Assemble

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Project location

Address:Albion Buildings, Clerkenwell Rd, London EC1R 5EN, United Kingdom

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "The Cineroleum / Assemble" 16 Nov 2015. ArchDaily. Accessed . <> ISSN 0719-8884

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