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  1. ArchDaily
  2. Projects
  3. Store
  4. Mexico
  5. CoA Arquitectura
  6. 2015
  7. LACES / CoA Arquitectura

LACES / CoA Arquitectura

  • 17:00 - 30 September, 2015
  • Translated by Lorena Quintana
LACES / CoA Arquitectura
LACES / CoA Arquitectura, © Francisco Gutiérrez Peregrina
© Francisco Gutiérrez Peregrina

© Francisco Gutiérrez Peregrina © Francisco Gutiérrez Peregrina © Francisco Gutiérrez Peregrina © Francisco Gutiérrez Peregrina + 19

  • Architects

  • Location

    La Gran Plaza Fashion Mall, Avenida Ignacio L. Vallarta 3959, Don Bosco Vallarta, 45049 Zapopán, Jal., Mexico
  • Project Architects

    Francisco Gutiérrez Peregrina, Diana Quiroz Chávez
  • Project Area

    70.0 m2
  • Project Year

    2015
  • Photographs

  • Collaborators

    Juan Pablo Pérez Cuétara, José Alberto Avilés Álvarez, Saraí Chávez López
  • Graphic Design

    David Pérez Blanco
  • Contractors

    Taller Limón, Rocalum, Atmósfera, AIR-REF, Citron Painting
  • Lighting

    Denisse Becerra García de la Paz
  • More Specs Less Specs

Text description provided by the architects. The project was to design a prototype for Laces; a new concept store for special edition sneakers and caps, designed for malls and mostly young consumers. We worked closely with the designer of the logo to seek consistency for the concept of the store, from the graphics to the atmosphere of the space and its furnishings through the geometries, the color and materiality.

© Francisco Gutiérrez Peregrina
© Francisco Gutiérrez Peregrina

The initial concept was to rethink the exhibition contrary to as is commonly thought, instead of using walls, a central piece of furniture is placed and the walls are covered with mirrors. Through the reflections we avoid blind spots, generating different visual openings and even an effect of "infinite" at the back, generating breadth and dynamism on the circulation. The mirrors are interrupted with gray glass in the rear wall to support and position the store logo.

Plan
Plan

Adjacent to the front entrance, we place some individual displays for special models and on the opposite side we place the check out counter, to provide greater control and allow free circulation around the central furniture. At the back, we place a shelf for hats.

© Francisco Gutiérrez Peregrina
© Francisco Gutiérrez Peregrina

Given the small size of the store, we decide to mark a symmetry axis for the central furniture. Its broken geometry refers to the logo, responding to the need to divide the display in terms of brands and gender and generating a greater breadth in the central space to accommodate a couple of benches on each side. In the ceiling we design a hole with the same shape as the furniture on the ground, emphasizing its presence.

© Francisco Gutiérrez Peregrina
© Francisco Gutiérrez Peregrina

The lighting consisted of LED strips hidden in furniture in order to see only the product illuminated, creating play of light and shadows. The materials are reduced to metal, mirror and glass, on a homogeneous carpet surface. The gray shades serve as a neutral background for the logo in green and the multicolor products on display.

© Francisco Gutiérrez Peregrina
© Francisco Gutiérrez Peregrina

The store aims to offer a special edition product through a different, attractive tour and exhibition experience.

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Location to be used only as a reference. It could indicate city/country but not exact address.
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Cite: "LACES / CoA Arquitectura" [LACES / CoA Arquitectura] 30 Sep 2015. ArchDaily. (Trans. Quintana, Lorena) Accessed . <https://www.archdaily.com/773792/laces-coa-arquitectura/> ISSN 0719-8884

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