The project was to design a prototype for Laces; a new concept store for special edition sneakers and caps, designed for malls and mostly young consumers. We worked closely with the designer of the logo to seek consistency for the concept of the store, from the graphics to the atmosphere of the space and its furnishings through the geometries, the color and materiality. The initial concept was to rethink the exhibition contrary to as is commonly thought, instead of using walls, a central piece of furniture is placed and the walls are covered with mirrors. Through the reflections we avoid blind spots, generating different visual openings and even an effect of "infinite" at the back, generating breadth and dynamism on the circulation. The mirrors are interrupted with gray glass in the rear wall to support and position the store logo.
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