Uros Novakovic and Renato Pucci, students of the Università di Firenze in Florence, Italy shared with us their temporary pavilion for the Italian national rail-transport company. You can see more images and architect’s description after the break.
The aim of the pavilion is to promote new fast trains, particularly the Freccia Rossa (Red Arrow) which can cover Milano-Rome in 2h 59m, and construct a new image of modernity but still being connected to the history of the company and to the sensation of a travel on rails. Willing to bring the speed between the people the main interactivity of the pavilion is a 100m track on which anybody can race against the record man Usain Bolt, a Ferrari formula 1 car or even a Freccia Rossa train which are projected on the screen nearby the track by a projector running on a specific rail. Like a train entering in some of the Italian major stations covered by Freccia Rossa, the pavilion enlarges in plan like the rails do, to form a typical Train Station disposition.
