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Architects: pc-|< Paolo Cesaretti arch
- Area: 700 m²
- Year: 2014
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Photographs:Lorenzo Pennati
Text description provided by the architects. When an international brand asks for a new stand design usually is to mark a shift in perception. As part of an ongoing expansion strategy, in 2011 the Turkish Kale Group established Kale Italia as qualified hub for all the western operations. Opening to a world of possibilities, this sensible switch – along with a roster of hi-quality design-edge new products – brought fresh new energy and ambitions to raise the brand value.
