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  1. ArchDaily
  2. Projects
  3. Fast Food
  4. Spain
  5. External Reference Architects
  6. 2015
  7. Ham on Wheels / External Reference Architects

Refurbishment in Architecture

presented by the MINI Clubman

Ham on Wheels / External Reference Architects

  • 20:00 - 5 May, 2015
Ham on Wheels / External Reference Architects
Ham on Wheels  / External Reference Architects, © Lorenzo Patuzzo
© Lorenzo Patuzzo

© Lorenzo Patuzzo © Lorenzo Patuzzo © Lorenzo Patuzzo © Lorenzo Patuzzo + 17

  • Interior architecture, illustrations and art installations

    Nacho Toribio, Carmelo Zappulla with Manuel Ateca
  • Art Director

    Chu Uroz
  • Logo

    Forma & Co
  • Marketing concept/Client

    Albert Castellón
  • Corporate identity and graphic design:

    Forma & co
  • More Specs Less Specs
© Lorenzo Patuzzo
© Lorenzo Patuzzo

Text description provided by the architects. What if we combine the best Spanish ham, the best Catalan ‘Coca’ bread and bicycle culture?

© Lorenzo Patuzzo
© Lorenzo Patuzzo

We get ham on wheels, premium Catalan fast food within a tiny urban space full of color, aromas and flavors.

Floor Plan
Floor Plan

The project decomposes the basic ‘ingredients’ of the concept reassembling them into a new spatial experience:

© Lorenzo Patuzzo
© Lorenzo Patuzzo

1. The best ham is made by happy pigs. Happy animals who roam freely in their natural habitats. We like to imagine them riding free around Barcelona. This naïve vision is sculpted on to the wall, producing a textured mural.

© Lorenzo Patuzzo
© Lorenzo Patuzzo

2. Road markings invade the floor. A signage system that orients the users, provoking a relation between pavement, program and furniture such as the bike stools parked along the walls.

© Lorenzo Patuzzo
© Lorenzo Patuzzo

3. The ham becomes an iconic element that when repeated, produces a luminous landscape ceiling. The hanging Hams differ in color, graphics and display messages such as: Moritz, Barcelona’s Best Beer, Take Away, Fast food.

© Lorenzo Patuzzo
© Lorenzo Patuzzo

4. The tomato usually rubbed overbread for preparing the ‘Pa amb tomàquet’, is another gastronomic protagonist of the Catalan cuisine and in particular for Ham on Wheels. Hence, tomatoes are highlighted within the space through a large mosaic made up of hexagonal jars traditionally used in Spain for storing tomatoes.

Section
Section
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Ham on Wheels / External Reference Architects" 05 May 2015. ArchDaily. Accessed . <https://www.archdaily.com/626259/ham-on-wheels-external-reference-architects/> ISSN 0719-8884
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