Ham on Wheels / External Reference Architects

Ham on Wheels / External Reference Architects

Ham on Wheels  / External Reference Architects - More Images+ 12

  • Interior Architecture, Illustrations And Art Installations: Nacho Toribio, Carmelo Zappulla, Manuel Ateca
  • Art Director: Chu Uroz
  • Logo: Forma & Co
  • Marketing Concept/Client: Albert Castellón
  • Corporate Identity And Graphic Design:: Forma & co
  • City: Barcelona
  • Country: Spain
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© Lorenzo Patuzzo

Text description provided by the architects. What if we combine the best Spanish ham, the best Catalan ‘Coca’ bread and bicycle culture?

© Lorenzo Patuzzo

We get ham on wheels, premium Catalan fast food within a tiny urban space full of color, aromas and flavors.

Floor Plan

The project decomposes the basic ‘ingredients’ of the concept reassembling them into a new spatial experience:

© Lorenzo Patuzzo

1. The best ham is made by happy pigs. Happy animals who roam freely in their natural habitats. We like to imagine them riding free around Barcelona. This naïve vision is sculpted on to the wall, producing a textured mural.

© Lorenzo Patuzzo

2. Road markings invade the floor. A signage system that orients the users, provoking a relation between pavement, program and furniture such as the bike stools parked along the walls.

© Lorenzo Patuzzo

3. The ham becomes an iconic element that when repeated, produces a luminous landscape ceiling. The hanging Hams differ in color, graphics and display messages such as: Moritz, Barcelona’s Best Beer, Take Away, Fast food.

© Lorenzo Patuzzo

4. The tomato usually rubbed overbread for preparing the ‘Pa amb tomàquet’, is another gastronomic protagonist of the Catalan cuisine and in particular for Ham on Wheels. Hence, tomatoes are highlighted within the space through a large mosaic made up of hexagonal jars traditionally used in Spain for storing tomatoes.


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Project location

Address:Plaça de Sant Josep Oriol, 8, 08002 Barcelona, Barcelona, Spain

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Ham on Wheels / External Reference Architects" 05 May 2015. ArchDaily. Accessed . <https://www.archdaily.com/626259/ham-on-wheels-external-reference-architects> ISSN 0719-8884

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