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  7. Swarovski Kristallwelten / Snøhetta

Swarovski Kristallwelten / Snøhetta

  • 03:00 - 30 April, 2015
Swarovski Kristallwelten / Snøhetta
Swarovski Kristallwelten / Snøhetta, © Patrick Lüth
© Patrick Lüth

© Swarovski Kristallwelten Courtesy of Snøhetta © Patrick Lüth © Swarovski Kristallwelten + 16

© Patrick Lüth
© Patrick Lüth

Text description provided by the architects. Swarovski Kristallwelten (Swarovski Crystal Worlds) was the first time opened in 1995 and since then the touristic destination has become one of Austria’s most popular attractions with an average of 600 000 visitors annually. On the occasion of the Tyrolean family-owned company’s 120 year anniversary this year, Snøhetta has been commissioned to take part in the expansion leading up to the grand re-opening of Swarovski Kristallwelten on April 30.

© Swarovski Kristallwelten
© Swarovski Kristallwelten

Swarovski Kristallwelten has put together a team of three architectural firms, including CAO PERROT, s_o_s architekten, and Snøhetta. “Snøhetta, CAO PERROT
and s_o_s architekten have crafted a design and formal language of truly poetic tenor, which will mesmerize our visitors when it opens on April 30, 2015. The forces behind this international network of creative talents have engaged in a dialog with the uniqueness of this location. The rich abundance of facets that embody the Swarovski brand is reflected by the architecture of the new Swarovski Kristallwelten“, says Carla Rumler, Cultural Director at Swarovski.

© Patrick Lüth
© Patrick Lüth

Snøhetta has contributed with three main elements to the expansion; a playtower and adjacent playground, a shop entrance, and a café and restaurant area.

© Patrick Lüth
© Patrick Lüth

With the goal of having the expanded Swarovski Kristallwelten appealing to all visitors’ senses, with a particular focus on children, a new building typology has emerged in this project. Situated in the south end of the garden, the 20 meter tall playtower will foster a wide range of playing experiences on four vertically arranged levels, creating an innovative experience of space. Here children can explore and play, and amongst other things, climb freely in a 14 meter one-of-a-kind climbing net.

© Swarovski Kristallwelten
© Swarovski Kristallwelten

The tower’s façade consists of 160 crystal facets, where not two are alike. The panels are printed with an innovative pattern made from millions of tiny motifs that are linked to the history of Swarovski. The view from inside to the outside is visible at
all times, just as the activities on the inside always can be seen from the outside. At night, the structure presents a spectacular body of light that magically enhances the reflections of the surrounding Crystal Cloud and Mirror Pool.

© Swarovski Kristallwelten
© Swarovski Kristallwelten

This area, for children of any age, is complimented by an innovative playground landscape under the open skies. A free-form topography of steel and wood offers children an infinite number of ways to play. Not only is it possible to enjoy well-known kinds of activities, but children additionally have the opportunity to discover new games and forms of movement.

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Location to be used only as a reference. It could indicate city/country but not exact address.
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Cite: "Swarovski Kristallwelten / Snøhetta" 30 Apr 2015. ArchDaily. Accessed . <https://www.archdaily.com/625188/swarovski-kristallwelten-snohetta/> ISSN 0719-8884
© Patrick Lüth

施华洛世奇水晶世界 / Snøhetta

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