Text description provided by the architects. Designed in Brooklyn, engineered in Lexington, and digitally fabricated in LA, this custom display system allows for the client to easily create multiple configurations as needed.
Beginning with a simple interaction on Instagram, an LA sneaker boutique hired the UP studio to design a new space from their Brooklyn studio. After developing the concept, and presenting via Skype, the millwork was digitally engineered by a fabricator in Lexington, KY. The team was then able to have the pieces cut and assembled to spec in an LA shop and installed on time and on budget.
Authentix is a custom sneaker boutique designed to create flexibility. The display of the product was centralized and broken down into five 8' x 8' units. Each unit rotates 360 degrees allowing the space to be easily customized. Each unit is skinned to allow for storage while maintaining display areas in the optimum shopping zone.
With the display being centralized, the perimeter walls are free for local artists to display their work. The skin is based on the Golden Section. The custom, modern cabinets are juxtaposed against the raw, historic space. The custom cabinets are orientated in one of its unique display options. A diagram of the display being centralized and broken down into individual rotating units.