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No Wódka / KONTENT

No Wódka / KONTENT

© Stan Zajączkowski© Stan Zajączkowski© Stan Zajączkowski© Stan Zajączkowski+ 13

Berlin, Germany
  • Architects: KONTENT
  • Area Area of this architecture project Area:  86
  • Year Completion year of this architecture project Year:  2014
  • Photographs Photographs:  Stan Zajączkowski
  • Manufacturers Brands with products used in this architecture project
    Manufacturers: SPECTRA Lighting
  • Architect In Charge:Monika Ryszka, Marcin Giemza
  • Collaboration:Jakub Kubiński
  • Video:Domink Grejc
  • City:Berlin
  • Country:Germany
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© Stan Zajączkowski
© Stan Zajączkowski

Text description provided by the architects. NO WÓDKA is a concept store that shows a fine selection of todays' lively Polish art and design in Berlin.

© Stan Zajączkowski
© Stan Zajączkowski

The main concept created by KONTENT brings a new approach to product display that thinks outside the norm of standard wall-mounted shelves. Designers wanted the shop to be a paraphrase of a wardrobe in which you enter. The result is a large, self-supporting structure made of scaffold beams and as the shop name, NO WÓDKA suggests it breaks through the typical stereotypes with the interior design following this rule.

© Stan Zajączkowski
© Stan Zajączkowski

Store space has been divided into two spaces: moveable front, and fixed, solid back. The front space consists of movable elements such as a counter, cabinets, and shop window arrangement that can be connected, disconnected, and shifted depending on the store needs. Steel scaffold beams create a large framework in the rear space, which utilizes the volume of the shop's interior. Vertical tubes transfer the entire mass of the structure to the ground where they rest on square base plates to spread the load. The coupler components of the scaffolding system allow plywood boards to be positioned at different walkable platform heights that allow playing in spatial volume. Micro spaces are created by inner platforms with expanded metal mesh applied to the roofing that allows users to interact with the product.

© Stan Zajączkowski
© Stan Zajączkowski
Floor Plan
Floor Plan
© Stan Zajączkowski
© Stan Zajączkowski

Interior walls, as well as the main steel structure, are painted white to highlight products, which offer a neutral background for future exhibitions. The scaffold installation provides rails for clothes and supporting for shelves where ceramics or jewelry can be displayed. Spotlights and fluorescent lamps are attached to the horizontal tubes with light fabric separating the dressing room area. The aesthetic value of the industrial structure forms an intriguing space, within which people can enter off the street. As scaffolding is a temporary structure there are no elements fixed to the walls. The flexible layout can be reconfigured and transformed into many different purposes eg. exhibition, catwalk, fair, dance floor or workshop space to fulfill the store profile. Scaffolding construction is easy to assemble as two people assembled it within two days. The only thing you need is a scaffolding key.

© Stan Zajączkowski
© Stan Zajączkowski

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Project location

Address:Pappelallee 10, 10437 Berlin, Germany

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "No Wódka / KONTENT" 28 Jul 2014. ArchDaily. Accessed . <https://www.archdaily.com/529636/no-wodka-kontent> ISSN 0719-8884

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