the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Store
  4. Spain
  5. Fernando Amat
  6. 2013
  7. Tienda Camper Palma der Mallorca / Fernando Amat

Tienda Camper Palma der Mallorca / Fernando Amat

  • 01:00 - 13 June, 2014
Tienda Camper Palma der Mallorca / Fernando Amat
Tienda Camper Palma der Mallorca / Fernando Amat, © Sanchez y Montoro
© Sanchez y Montoro

© Sanchez y Montoro © Sanchez y Montoro © Sanchez y Montoro © Sanchez y Montoro + 22

  • Architects

  • Location

    Calle de San Miguel, 17, 07002 Palma (Mallorca), Balearic Islands, Spain
  • Client

    Camper www.camper.com
  • Area

    113.0 sqm
  • Project Year

    2013
  • Photographs

Tienda Camper Palma der Mallorca / Fernando Amat, © Sanchez y Montoro
© Sanchez y Montoro

Text description provided by the architects. Camper presents a new Together shop concept in Palma de Mallorca designed by Fernando Amat with the simplicity, pragmatism and efficiency that are his hallmarks. This is a very special event for us as Amat, as well as designing the Casa Camper hotels in Barcelona and Berlin, also created the first Camper shop where, in 1981, the revolutionary concept of self-service footwear was first used.

© Sanchez y Montoro
© Sanchez y Montoro

After seven years of success in multi-brand stores, Camper opened its first store in Barcelona in 1981. It was on Calle Muntaner, and not only did it represent the opening of Camper’s own, single-brand space – still rare at that time – it revolutionised the traditional way of selling footwear and laid the foundations for the brand to be able to display its products and philosophy to the world. That shop concept, driven forward by Lorenzo Fluxà, was the fruit of a project designed and developed by Fernando Amat, which Olé Armengol and Javier Mariscal also contributed to.

Floor Plan
Floor Plan

The shoes needed a place that allowed the customers to interact with them and that’s why the idea of self-service, which displayed the models in the interior with an exterior conceptual window display that attracted attention, was born. The complete opposite of traditional shoe shops. Furthermore, the new shop concept also became the communication medium for a new extensive graphic experience created through posters, bags and boxes. More than 30 years later, Fernando Amat has designed a new shop for the brand inspired by the same pragmatism and the sense of functionality as the first.

© Sanchez y Montoro
© Sanchez y Montoro

“The idea is to highlight the product through a system of modules dramatised by dioramas, where the shoes are the protagonists and the brand’s logo acts as the background. The mise-en-scène is naturally reconfigured each season with the arrival of new collections and the accompanying visuals. The dark ceiling helps to focus the view of the product on display and the customer can comfortably walk through the shop, like a museum, between the modules and the set of mirrors that broadens the perception of the space.” – Fernando Amat

Elevation
Elevation

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Fernando Amat
Office
Cite: "Tienda Camper Palma der Mallorca / Fernando Amat" 13 Jun 2014. ArchDaily. Accessed . <https://www.archdaily.com/514234/tienda-camper-palma-der-mallorca-fernando-amat/> ISSN 0719-8884