Text description provided by the architects. The challenge was to create an architectural vocabulary for the brand that would underline the radical minimalist design of the jewels without competing with them.
When we decided with Charlotte Dauphin de La Rochefoucauld (the artistic director, and creator of the brand) to stage the launch at the Louvres in Paris, I started working on furniture that will create a continuity between the very classical architecture of the Louvres and the simple sensitivity of the jewels.
In the first monumental room the jewels are displayed in 5 simple showcases made of thin patinated metal. The vitrines, consoles, lamps, etc, were carefully designed using classical golden proportions that you could already find in the architecture of the space, but applied to very contemporary shapes and details.
After visiting the monumental showroom, the guests were invited in a second room where we created a much cosier atmosphere. They were welcomed in a Pierre Jeanneret 1950's salon from the Galerie Downtown. The beautiful furniture from Chandigarh (India) recreated an elegant and intimate feeling, where the creator would host interviews.
Paolo Roversi photographs were exposed in a simple rhythm made of floor lamps and mirrors, all designed for the occasion.