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Virgin Active / BAM Architects

Virgin Active / BAM Architects

© Archigraphy © Archigraphy © Archigraphy © Archigraphy + 20

  • Architects Authors of this architecture project BAM Architects
  • Project Year Brands with products used in this architecture project
    2008

Text description provided by the architects. Century city is growing rapidly and its residents are spoiled for choice when it comes to retail therapy, however the lack of a dedicated health club was clear. The process started in 2006 and after several proposals a final design was approved and a 4200m2 structure at a cost of R60m was to be built on Century Boulevard.

© Archigraphy
© Archigraphy

The brief called for a freestanding shell design with an objective to sell the Virgin Active brand by focusing on uniqueness and style.

ground floor plan
ground floor plan

Therefore, incorporating signage and creating exposure was essential for this brand new health club.

© Archigraphy
© Archigraphy

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Project location

Address: Century City, South Africa

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Virgin Active / BAM Architects" 23 Jan 2010. ArchDaily. Accessed . <https://www.archdaily.com/47193/virgin-active-bam-architects/> ISSN 0719-8884
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© Archigraphy

Virgin Active / BAM Architects

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