![Virgin Active / BAM Architects - Windows](https://images.adsttc.com/media/images/5008/6b4f/28ba/0d50/da00/0651/newsletter/stringio.jpg?1413988700)
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Architects: BAM Architects
- Year: 2008
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Photographs:Archigraphy
Text description provided by the architects. Century city is growing rapidly and its residents are spoiled for choice when it comes to retail therapy, however the lack of a dedicated health club was clear. The process started in 2006 and after several proposals a final design was approved and a 4200m2 structure at a cost of R60m was to be built on Century Boulevard.
![Virgin Active / BAM Architects - Facade](https://images.adsttc.com/media/images/5008/6b56/28ba/0d50/da00/0653/newsletter/stringio.jpg?1413988718)
The brief called for a freestanding shell design with an objective to sell the Virgin Active brand by focusing on uniqueness and style.
![](https://images.adsttc.com/media/images/5008/6b69/28ba/0d50/da00/0659/medium_jpg/stringio.jpg?1413988727)
Therefore, incorporating signage and creating exposure was essential for this brand new health club.
![Virgin Active / BAM Architects - Windows, Facade, Glass, Chair](https://images.adsttc.com/media/images/5008/6b60/28ba/0d50/da00/0656/newsletter/stringio.jpg?1413988721)