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  1. ArchDaily
  2. Projects
  3. Showroom
  4. Israel
  5. Pitsou Kedem Architects
  6. 2013
  7. Bulthaup Showroom TLV / Pitsou Kedem Architects

Bulthaup Showroom TLV / Pitsou Kedem Architects

  • 01:00 - 16 January, 2014
Bulthaup Showroom TLV / Pitsou Kedem Architects
Bulthaup Showroom TLV / Pitsou Kedem Architects, © Amit Geron
© Amit Geron

© Amit Geron © Amit Geron © Amit Geron © Amit Geron + 26

  • Architects

  • Location

    Tel Aviv Port
  • Design Team

    Pitsou Kedem, Raz Melamed, Irene goldberg
  • Area

    450.0 m2
  • Project Year

    2013
  • Photographs

© Amit Geron
© Amit Geron

Text description provided by the architects. In an abandoned, derelict building in Tel Aviv Port I was asked to design the new showroom for the German kitchen company bulthaup.  In order to put together a design concept, I went to the company’s factory in Munich.  Whilst in the factory’s courtyard, when I was talking to the carpenters and other professionals who hand build these kitchens with great craftsmanship, skill and precision, I suddenly came across a row of white containers, all with the company’s logo and all waiting to be filled before being shipped  to all four corners of the globe.  I photographed the containers and returned to my office with my meeting with people behind the machinery, with the designers behind the concepts and idea and the picture of the white containers all leaving a lasting and strong impression on my mind.

© Amit Geron
© Amit Geron

Around this meeting I designed a showroom that expresses the activities and the actions of the person behind the machine.  The 500 square meter showroom is divided into three sections where, on one side, designers sit in an open studio exposed to the showroom’s visitors with, on the other side, we designed a series of working kitchen islands for cooking classes to be held in the showroom.  Thus we created an interesting and engaging dialogue and contrast between the company’s accuracy and design restraints and the human factor that is involved in their design or use afterwards.

© Amit Geron
© Amit Geron

In order to emphasize the spirit of the company behind these expertly designed and built kitchens, the space was designed to resemble an industrial loft with the use design elements in their raw, unprocessed state (such as an exposed concrete wall, a system of doors with exposed, rusting metal and industrial screens and a concrete floor,  polished until the gravel is visible).  One internal façade of the space is constructed entirely from doors taken from the containers used to  transport the kitchens for display.  Through these entry to the service and storage areas is facilitated.  In effect, the display space is an expression of all stages in the process; the kitchen designer (the designer’s studio), its construction (industrial materials), its shipment (the container doors) and its use (the cookery school).

Floor Plan
Floor Plan

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Location to be used only as a reference. It could indicate city/country but not exact address.
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Pitsou Kedem Architects
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Cite: "Bulthaup Showroom TLV / Pitsou Kedem Architects" 16 Jan 2014. ArchDaily. Accessed . <https://www.archdaily.com/467326/bulthaup-showroom-tlv-pitsou-kedem-architects/> ISSN 0719-8884