It’s unavoidable. In today's world, in order to reach out to your target audience and promote your services, you need to have a website. And just any won’t do. Keep in mind that if you are an architect, people expect creativity out of you and from your website. An efficient, well-built, and good-looking website is the most convincing marketing tool you have at your disposal.
So, we’ve come up with five tips that explain (1) why a good website is so important; (2) what you should have in mind when creating your website (including what to avoid!); and (3) how to get started immediately, after the break...
1. Help people find your business:
These days everyone uses Google or other search engines to find a solution to their current problem or find information on their interests. Having a website is the best way for you to take advantage of the countless traffic that comes through search engines and social media daily. With little effort you can reach hundreds, if not thousands, of potential clients.
However, you need to make sure your website really does appear when searched for, in order to get the traffic it deserves. To do this, I recommend hiring an online marketing firm/freelancer that can help you optimize your online activity. In the long run, it will be worth your while.
2. Control your online brand:
You, as a brand, would of course like to control what people see when searching for your brand name online. Unfortunately, these days, when everyone can tweet their thoughts and Facebook their experience a simple search can mean that - rather than finding your official website - a potential client would come instead across a tweet of a former client of yours (which could be positive or negative).
Establishing a well-trafficked site is the only way to ensure that your website is the first impression your potential clients get of your brand (again, an online marketer could help with this). Of course, that first impression must be a good one, which leads me to tip #3...
3. Put your portfolio online:
If you are proud of your work, you should put it online for everyone to see. Your portfolio will probably be the most impressive thing on your website, and as such it will be the best thing to help a client see what you are capable of . It will also be the item on your website most likely to be shared on social media platforms.
However, it needs to be displayed properly. Make sure that you do not put in too much information regarding every project you have ever worked on. You can add videos to your portfolio as well to make an even better impression on your website users.
Keep in mind that your images need to be high quality but also reasonably sized (in KBs terms), as the page-load time is crucial for both users and search engines. Test your portfolio page-load time every now and then; if you find it too slow you might consider changing a hosting company or upgrading your package.
4. Do it yourself:
If you cannot afford expensive designers (or just don't want to pay $x,xxx for a website), you can create your website using IM Creator. This is an extremely convenient, simple way to build a website in no time.
IM Creator publishes lots of new templates every month that accommodate different needs (including portfolios). You can find templates according to the categories and select the perfect one for you; plus, you have the option to customize your template as well. Just add your content and information (location, portfolio, etc.). It is actually as simple as it sounds.
Once you are done with customization, all you need to do is connect it with your domain and publish it. Yes, in three steps you have a website.
5. Stay Competitive:
Having a website that displays your work, tells your story, and even tries to educate the crowd by sharing tips and resources will help you stand out in the crowd and achieve your goals.
I personally love to visit various architects' websites because I like to know what is going on within the architecture world. I have come across some really good websites; however, a few have tested my patience. They were so complex that I was unable to understand them. Others were just too plain and were designed like websites from the early 2000's.
If you’re feeling ready to get started, I welcome you to get some inspiration by browsing these architecture and design websites built with IM Creator; the sooner you know how you’d like the perfect website for your firm to be, the sooner you can create it - and the sooner your clients will be able to find you, know your work, and choose to work with you.
This post is sponsored by IM Creator – a free website builder for portfolio website. Create a breathtaking website with IM Creator today.