LocationBelo Horizonte, Belo Horizonte - State of Minas Gerais, Brazil
Architect in ChargeGuilherme de Vasconcelos
Building CompanyGilberto Lacerda & Cia
Text description provided by the architects. Las Chicas Boutique intends to be a reference space for fashion in Belo Horizonte and seeks to enhance the Brazilian design offering clothing and accessories of consecrated national brands to the female audience. Located at the traditional neighborhood of Lourdes, in a street with high pedestrian flow and moderated commerce, the Las Chicas Boutique also promotes periodically vernissages and meetings for professionals and connoisseurs of the fashion world.
The project aims, with a few elements, to impact the customers with a clear ambient, aesthetically interesting and to capture the passersby attention.
The project language takes reference from the process of lapping and polishing gems, who gives shine and conforms angular faces so peculiar to jewelry. Therefore, the faceted panel is the key piece of the store, made by triangular polygons in MDF, all different from each other and finished in pink matte lacquer. It continues to the back of the store and hides two dressing rooms behind the mirrors.
The conter uses the same logic of faceted geometry with space for two people to work.
The clothing exhibition is done by four tubular stainless steel supports. Accessories are exposed on the bench just below the tubes, and at the sideboard and in the panel niche.
The layout adopted allows the non-linear flow of customers, which can freely explore the space of the store, and on events days enables the rapid reconfiguration of the environment.