This figure was published on April 2013 in the article “How Modernism Got Square” co-authored with Michael Mehaffy. It has been reproduced several times when reprinting the original article, and in essays by other authors who discuss our ideas.
And yet, the above figure subsequently re-appears with a new accompanying caption that completely reverses the facts and switches our original message. Well-meaning editors and authors chose the new caption “From Artisan to Industiral” (first here, and then again on ArchDaily), which conforms to the modernist orthodoxy on the evolution of historical design styles. They are in no way pushing modernism (being interested instead in my criticism of modernist design): it’s simply that the dogma is so pervasive in our civilization that the mislabeling becomes automatic, a conditioned response.
Read more after the break...
