Havaianas Store / Isay Weinfeld

Havaianas Store / Isay Weinfeld - Windows, FacadeHavaianas Store / Isay Weinfeld - ShelvingHavaianas Store / Isay Weinfeld - Image 4 of 10Havaianas Store / Isay Weinfeld - LightingHavaianas Store / Isay Weinfeld - More Images+ 5

Sao Paulo, Brazil
  • Architects: Isay Weinfeld
  • Area Area of this architecture project Area:  300
  • Year Completion year of this architecture project Year:  2009
  • Photographs
    Photographs:Nelson Kon

Text description provided by the architects. Havaianas Sandals, created in 1962, drew their inspiration from the “zori”, traditional Japanese slippers made of rice straw. A product of extremely low cost, for many years they were just rubber flip-flops, a long way from the fashion icon they are today.

Havaianas Store / Isay Weinfeld - Windows, Facade
© Nelson Kon

To design a store at one of the world's most expensive addresses (Rua Oscar Freire, in São Paulo) to sell products that cost from € 2.30 to € 10.00 – and not more than that - was, at one time, the excitement and the joy of the work.

Havaianas Store / Isay Weinfeld - Shelving
© Nelson Kon

This is Havaianas' first store in Brazil.

Our greatest challenge was to cast onto the architecture the climate the brand inspires: freshness, casualness, comfort, ease, well-being, Brazilianness.

Havaianas Store / Isay Weinfeld - Image 4 of 10
© Nelson Kon

The shop has a very informal atmosphere and the outcome is nearly a square - a space fully opened onto the street, practically an extension of the sidewalk, without doors or window displays, with lush greenery and intense natural lighting, only covered by a metal grid alternating glass/wooden closures and openings for ventilation and irrigation.

Havaianas Store / Isay Weinfeld - Chair
© Nelson Kon

The building develops in descending levels. At street level, just a small lounge area, a mezzanine overlooking the whole store; the store per se, one level below, occupies an ample clear span featuring double-height ceilings, marked by independent elements: a street market stand reminds of the origin of the sandals, initially sold at the city's free markets; a container displays the " export" models, so far unseen in Brazil; a transparent cylinder features the so-called "new products" (bags, socks, towels, etc.); and a high-tech cube tells the story of Havaianas. Amidst all that, a lowered area for customization services and featuring displays for the children's product line. At the back of the store, on a half-raised level, there is a small garden for exclusive use by staff; the underground houses offices and storage areas.

Havaianas Store / Isay Weinfeld - Shelving
© Nelson Kon

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Project location

Address:Sao Paulo - São Paulo, Brazil

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About this office
Cite: "Havaianas Store / Isay Weinfeld" 02 Sep 2009. ArchDaily. Accessed . <https://www.archdaily.com/33691/havaianas-store-isay-weinfeld> ISSN 0719-8884

©  Nelson Kon

哈瓦那品牌商店 / Isay Weinfeld

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