Eric Owen Moss Architects designed a multi-media tower which will sit at the primary entrance of the re-developed zone in Culver City, California. The objective of the tower is to distribute art and other relevant content to the local and in-transit audiences passing by the site.
Further project description and more images after the break.
The re-developed zone already attracts in-car audiences who pass the site regularly on local thoroughfares. The site will become even more popular for pedestrian traffic due to the construction of a new light rail line. Because of this, and the fact that the 72 foot high tower will stand apart from the local buildings governed by the 56 foot height limit, the information the tower displays will be able to reach a large audience on a daily basis.
The media tower focuses on two different planning objectives. Internally, the spaces will be used to display art for local residents and workers. Externally, the tower will provide culturally significant content and local information to all who pass the site by foot or in car.
The tower is constructed with five circular steel rings that are approximately 30 feet in diameter. These rings are stacked vertically at 12 foot floor to floor intervals with five circular staircases connecting the levels. The rings are staggered in plan in order to establish different viewing angles. At each level, a projection screen will be oriented facing a different view such that users on the streets, driving on the freeways, waiting for the train, or already on-board a moving train, can experience the media being projected. The screen just above grade level will be used by local audiences and lead to the below grade portion of the project where a stage for speakers and performers is provided.
The media towers will be constructed in a prefabricated manner with all components shop fabricated and delivered to the site ready for assembly.
As seen on designboom.