The Third Open Colosseum / Nabito Arquitectura

The Third Open Colosseum / Nabito Arquitectura

Designed by Nabito Arquitectura, the QR ROME PROJECT is a new open Coliseums , a media building mixed use that works as an International multiple hub. It is located in Rome, Italy. One of the goals is to collects opportunities from the society, to feedback ideas and creativity, to give people solutions of a better quality. In this sense the building is the concrete translation of its program and goal.

Outside the Intelligent coliseum is both a infrastructural gateway to Rome and a linked way-out from Rome, it is a detectable building.

The facades of the building are QR (quick response) codes open to flexible contents and remind the user to different portals of information.

They remain in their physical state, but at the same time, they connect you into the dynamic world wide web.. Each facades connect you in a different portal that allow users to be connected and to always have information in real time.

Inside the main purpose of the intervention is to create a business incubator related to young people activities, to university and research where indoor training, professional formation joined with the possibility of young companies directly linked to the big outdoor business world. By concentrating different clusters in a single building, and by setting intense and strong relations, we determine an international open hub.

These are the project keywords: creativity, communication, orientation, business world, innovation and research.

The operation is thought therefore as a part of a larger and strategic program of long term self-financing made possible by the solar farm built around the Coliseum, that will become the center of production and distribution of a wider network of energy to serve the city.

Five important clusters are condensed and mixed in this hub: each one develops a single theme and shares its peculiarities and opportunities with the others. The project design itself is characterized by a strong symbolism: the third Coliseum, the Open one, represents the will to connect Rome in the global business network through a strong icon greatly related both to the image of the eternal city and to its history, and at the same time to the contemporary age and the future heat that Rome is called to face.

Q.R. Rome is a platform inspired by the city’s features: it takes advantage of urban and territorial opportunities to create a new creative and innovative international hub, which, in turn, will be an amazing resource for the entire world territory.

Q.R. Rome aims to create an multiple hub for young creative people and business companies: the project defines an innovative business incubator which develops new creative companies by acting on job, formation, orientation and research.

The New Open Coliseum is a platform that gives hospitality to the young people and new companies answering to contemporary inquietudes for occupation by creating a versatile structure able to improve individual skills. The intervention is conceived to build high skilled professional figures by improving young people’s hobbies and interests with academic courses, workshops, working experiences, international conventions and public performances.

The main purpose of the intervention is to create a mix between a business incubator and postgraduate schools related to young people activities, to university and research. By concentrating these different themes in a single spot, and by setting intense and strong relations between different disciplines, we determine an international hub made of multiples clusters.

These are the project keywords: creativity, communication, orientation, business world, innovation and research.

Five important clusters are condensed into this conceptual hub: each one develops a single theme and shares its peculiarities and opportunities with others. The project design itself is characterized by a strong symbolism: the first Coliseum is the icon that actually identify and export the Rome culture in the world and in the past was an arena to celebrate military victory of the roman empire.

The Second one is the product of the a dictator Fascistic values and the cold and imposed monolithic modern Italian age, and the third Coliseum pretend to become a contemporary and advanced gateway technologically and economically linked and opened to the World and to the people. A symbol of peace and a social space for all.

It is an open and constantly changing building to improve Rome as an International New and Fresh city, using his history. The new open Coliseum is a holistic and democratic institution that represents the horizontality of our time, the age of the equilibrated information, made possible by the powerful opportunities created by new open technologies. This hub is a place of informal relations between people, a place of creativity where ideas can be developed and get into reality.


INSIDE THIS CONTEMPORARY PLAZA generate a business incubator related to young people activities, to university and research directly linked to the Business companies.

There are the clusters of the open hub Plaza:

Cluster 1: “Tourism” work in strong relation with other cluster, thus it has a strong vocation. Here themes like sustainability, fair solidarity, climate change coexist with the possibilities to develop new forms of tourism and improve the other, thanks to education and training schools strictly linked to a cluster, a concentration of companies which works in a particular area of interest.

a. Eco tourism and cultural tourism. b. Tourism employment c. Tourism infrastructure d. Fair solidarity tourism e. Climate Change opportunities f. Gastronomy g. Governance of the territory

Cluster 2: “Research and technology” involves innovative companies who can take advantage of the cultural atmosphere of the hub to develop research on design, eco-sustainability and biology related to local products. This is the cluster for:

a. New energies b. Sustainable development c. New economy d. Environment governance e. Augmented reality f. Nanotechnologies g. Bio technologies

Cluster 3: “Art and entertainment” is strongly related with Universities of Rome and Cinecittà, and its main goal is to give a better quality of life through arts. Activities and companies related to this cluster are:

a. New media b. Music c. Cinema d. Theatre e. Per formative arts f. Visual technologies g. Sound technologies h.Vogue

Cluster 4: “Creativity and Communication” concentrates many different features related to young people. It aims to develop youth activities from hobbies to a cluster. The keyword is creativity, the activities performed are:

a. Communication and advertisement b. Digital technology c. Internet business d. Visual merchandising e. Design f. Training Schools g. Creative Communication- Publicity.

Cluster 5: “Sport and Wellness” concerns activities related to young people, civic education and formation, and involves companies interested to develop business in the sport right and values; the cluster incubate also companies that work in the wellness area:

a. Wellness tourism b. Merchandising event organization. c. Sport management d. Wellness food e. Right to sport f. Media Coverage

About this author
Cite: Andrew Rosenberg. "The Third Open Colosseum / Nabito Arquitectura" 02 Jul 2011. ArchDaily. Accessed . <> ISSN 0719-8884

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