Locomobile Lofts / Studio IDE

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Text description provided by the architects. The Locomobile Lofts, located in Chicago’s Historic Motor Row on S. Michigan Avenue, is a building rich with historical narrative. The precursor to modern day automotive dealerships, the building was once used for the production, sale & distribution of Locomobile vehicles. When converted for residential use in 2004 by a Chicago Developer, the richness of the building’s history was cloaked with layers of conventional thought and a pallet of materiality devoid of any connection to the building’s industrial spirit.