the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Retail
  4. United States
  5. Peter Marino Architect
  6. Chanel Soho / Peter Marino Architect

Chanel Soho / Peter Marino Architect

  • 00:00 - 18 March, 2011
Chanel Soho / Peter Marino Architect
Chanel Soho / Peter Marino Architect, © Paul Warchol
© Paul Warchol

© Paul Warchol © Paul Warchol © Paul Warchol + 4

Text description provided by the architects. The new 4,170 sqf Chanel boutique, located in the heart of Soho, was inspired by the artistic feel of the neighborhood, and was designed to reflect its legendary spirit. The work of Peter Marino, the NY architect responsible for the design of Chanel’s worldwide boutiques, its interiors also draws inspiration from signature icons of the house and from materials reminiscent of the brand.

Project description and images after the break.

© Paul Warchol
© Paul Warchol

Works by artists Peter Belyi, Robert Greene, Gregor Hildebrandt, Alan Rath and Richard Woods were specially commissioned to highlight the space, and meld with the streamlined black and white graphicism of the boutique’s interior to provide an appropriate edge for the customer that lives, works and shops in Soho.

© Paul Warchol
© Paul Warchol

The boutique flows through open space, with each product area leading into the next. Upon entering the store from Spring Street, clients are immediately drawn to an acrylic bottle of Chanel No.5 that stands over ten feet high, whose surface displays constantly changing Chanel-themed video. A specially commissioned black and white woodblock pattern by artist Richard Woods encases the columns in the Accessories area. Further into the space is a new handbag “bar” displaying exclusive handbags. Opposite this area is a custom created Fragrance and Beauty area. “Flying Eyeballs”, a commissioned piece by Alan Rath, complements the new sunglass wall beyond the designated F&B area.

A new Watch corner features a light and rubber tube installation by Peter Belyi, created especially for the space. Custom tweed fabric and woven carpets, reminiscent of iconic Chanel tweed, serve as a backdrop for viewing the latest collection of watches. On the opposite wall, custom created triangular stools, complementing the newest collection of shoes, feature a black and white woven textured fabric with a chrome base.

The Ready-to-Wear area at the store’s far end features a specially commissioned work by Gregor Hildebrandt titled “Record Wall,” composed of vintage molded records in a metal structure. Signature Chanel black-on-black patent leather woven fabric upholsters custom created club chairs. The warm, residential environment in the space is further enhanced by custom tweed carpets that complement the latest Ready-to-Wear collections. Additionally, two commissioned works by Robert Greene, in black and white oil paint on vellum, line the fitting room doors.

© Paul Warchol
© Paul Warchol

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Peter Marino Architect
Office
Cite: "Chanel Soho / Peter Marino Architect" 18 Mar 2011. ArchDaily. Accessed . <https://www.archdaily.com/120299/chanel-soho-peter-marino-architect/> ISSN 0719-8884
Read comments
Read comments
© Paul Warchol

Chanel Soho

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.