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Architects: SUBTEXT
- Area: 80 m²
- Year: 2024
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Photographs:Ki-Woong Hong
Text description provided by the architects. From Zero to Nine: Celebrating Diversity – Gone are the days when beauty was dictated by narrow societal standards. Today, women are embracing individuality, and brands are stepping up to support this evolution. Andar's "Leggings for Everyone" campaign champions women of all ages who are pursuing their passion, while Isoi's "Show Your Bare Face" encourages women to celebrate their natural beauty without hiding behind makeup. Fenty Beauty made waves with 40 foundation shades designed for a broad spectrum of skin tones, moving beyond outdated Eurocentric norms. Meanwhile, Laka is redefining beauty in Korea with its gender-neutral approach, reminding us that color and self-expression are for everyone.
