Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under the red family and is inspired by the tone of cochineal extract, one of the most precious dyes historically used to color textiles, cosmetics, and food.
Stairs are often an inevitable part of a building's DNA. Nowadays, staircases not only serve the function of practicality but are also a showcase of their own kind, especially if paired with a color that is guaranteed to grab attention. Among warm colors, red is considered to be the most powerful one. On one hand, it evokes feelings of joy and energy, and on the other, feelings of alertness and danger. Red can stimulate a whole range of emotions. Therefore, its usage should be attentive, delicate, and thought out.
Red is everywhere. From stop signs to bricks and lipstick to wine, our constant use of the color in everyday objects has slowly taken over our subconscious. Red is a color that always blends with the context, telling us how to feel or what to think, but why are we attracted to it? Why did cavemen choose ochre-based paint to draw on their walls? Why do revolutions always seem to use red to stir support? Why do we parade celebrities down red carpets, when green or blue would surely do the same job? While the answers to these questions may be vague and indefinite, red’s use in architecture is almost always meticulously calculated.
Rather than a bouquet of roses, we wanted to express our love with a dozen seductive images of architecture dressed in red. Because nothing steals an architect’s heart like a well designed, beautifully detailed structure.
Our 12 most loved projects in red, after the break...
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