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  1. ArchDaily
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  3. Pavillion
  4. United States
  5. John Lewis & Grimshaw Architects
  6. 2011
  7. Fashion Pavilion / John Lewis & Grimshaw Architects

Fashion Pavilion / John Lewis & Grimshaw Architects

  • 01:00 - 4 October, 2011
Fashion Pavilion / John Lewis & Grimshaw Architects
Fashion Pavilion / John Lewis & Grimshaw Architects, © Lim/Grimshaw
© Lim/Grimshaw

© Lim/Grimshaw © Lim/Grimshaw © Lim/Grimshaw © Lim/Grimshaw +10

From the architect. John Lewis and internationally renowned architectural company Grimshaw, the creators of the world famous Eden Project, have joined forces to create a stunning ‘Fashion Pavilion’, a touring architectural retail installation. Launching on the fashion floor in John Lewis Oxford Street on Monday 5th September 2011, the bold installation will house new private label designer collaborations from a host of designers including Osman Yousefzada, Clements Ribeiro and Tracey Boyd. After two months at John Lewis Oxford Street, the Pavilion will tour the UK for 18 months adding drama and inspiration to flagship John Lewis stores including Edinburgh, Cardiff and Liverpool.

plan and elevations
plan and elevations

Comprised of simple cardboard tubes suspended in clear Perspex sheets, the modular panel design creates a flexible and enclosed environment of varying transparency. This flexibility allows for various configurations to be explored in different locations around the UK. A solution is formed with three easily fabricated panel types resulting in an events space which both draws the public in and screens off its surrounding environment, offering a degree of privacy.

© Lim/Grimshaw
© Lim/Grimshaw

The Pavilion went through various incarnations and took the Grimshaw and John Lewis instore design team several months to perfect. The launch of the Pavilion is planned to coincide with New West End Company's High Street Fashion Week and will be in situ in Oxford Street over London Fashion Week and Vogue Shopping Night Out on 8th September.

© Lim/Grimshaw
© Lim/Grimshaw

Susanne Given, Buying Director of Fashion and Beauty, comments, “Fashion is increasingly about the retail ‘experience’ so we really wanted to add a new, exciting dimension to John Lewis fashion floors, something that would mark us out as a retail innovator. Our brief to Grimshaw was to create an inspirational space that would allow us to showcase our private collections in a market leading way and which could travel and be seen by a large proportion of John Lewis fashion customers. It’s great to be starting our strongest fashion season yet working on such a ground breaking project with the creators of some of the most resognised and cutting edge buildings in the world.”

© Lim/Grimshaw
© Lim/Grimshaw

Kirsten Lees, Partner at Grimshaw Architects, comments “John Lewis approached Grimshaw to provide a temporary exhibit and event space capable of showcasing a variety of designers within their store on Oxford Street. This unique ‘pop-up’ installation called for an innovative proposal which fused exhibition design and architecture, whilst enabling John Lewis to express their brand in an exciting and striking space.”

Text provided by Grimshaw Architects.

© Lim/Grimshaw
© Lim/Grimshaw
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Fashion Pavilion / John Lewis & Grimshaw Architects" 04 Oct 2011. ArchDaily. Accessed . <http://www.archdaily.com/173344/fashion-pavilion-john-lewis-grimshaw-architects/>
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23 Comments

Amy Good · June 14, 2012

Nice reuse! RT @Erik_Jens: What to do with all the paper roll tubes laying around the office? @archdaily http://t.co/7lH31BJt

Erik · June 14, 2012

What to do with all the paper roll tubes laying around the office? This. via @archdaily http://t.co/vXIAeCUJ

Sameh Ma · June 14, 2012
Cecilia Hanover · June 13, 2012

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Patricia Barcala D. · June 13, 2012

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Susanna Lloansí Geli · June 13, 2012

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Sandra Novoa · June 13, 2012

Creative design!
http://t.co/TBzAjfwQ

Honey Berk · June 13, 2012

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Sandra Novoa · June 13, 2012

This is a creative and nice! Fashion Pavilion / John Lewis & Grimshaw Architects | ArchDaily http://t.co/TBzAjfwQ via @archdaily

Zuckerwatte · June 13, 2012

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Marilena Leto · June 13, 2012

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Architekt R V Scholz · April 17, 2012
Makio135 Daily Insp · October 10, 2011

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Nicholas Patten · October 07, 2011

Fashion Pavilion. http://t.co/9eRmuEmG

Mark Gardner · October 06, 2011

Fashion Pavilion / John Lewis & Grimshaw Architects | ArchDaily http://t.co/nYdW6MZE via @archdaily

jeanrevis · October 05, 2011

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Alejandro Soberon · October 05, 2011

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Heart Fashion · October 05, 2011

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DressUp Jane · October 05, 2011

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···

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