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  4. Italy
  5. Dorell.Ghotmeh.Tane
  6. 2011
  7. Toshiba Milano Salone / Dorell.Ghotmeh.Tane

Toshiba Milano Salone / Dorell.Ghotmeh.Tane

  • 01:00 - 10 May, 2011
Toshiba Milano Salone / Dorell.Ghotmeh.Tane
Toshiba Milano Salone / Dorell.Ghotmeh.Tane, © Daici Ano
© Daici Ano

© Francesco Niki Takehiko © Daici Ano © Francesco Niki Takehiko © Francesco Niki Takehiko +20

From the architect. This project was initiated by Toshiba, a corporate citizen of planet Earth, wanting to create a light installation featuring LED lights at Milano Salone 2011, the world’s largest design trade fair. Since its commercialization of the incandescent light bulb in 1890, Toshiba has continued to contribute to the development of lighting culture through its cutting-edge technology, consistent innovation and passion for light. The company entered the European LED market in 2010. It is committed to the development and creation of innovative next-generation products that are based on the understanding of the unique cultures and diverse values of different countries and regions, in harmony with people and environment.

© Daici Ano
© Daici Ano

DGT was Toshiba’s partner for their light installation for Milano Salone 2011. The installation venue took place in Cortile di Via Savon, in a context that was built over a century ago. In the ruins of a building that has been a witness to the history of Milano. It was only after gaining a thorough understanding of the building that DGT considered how this site could be imbued with greater values through intersecting creativity and technology into a unique experience of light. The project composed 3 specific experiences of “Light”.

APPROACH - A seamless white tunnel, an entrance to the installation. The single line of 5mm gap light stretching along the ceiling is reflected onto the stream of water on the floor to become yet another line of light. COURTYARD - The constant ripples created on the water’ s surface are illuminated by the sun during the day, and by LEDs at night. The ripples are then reflected on a single wall that has survived over 100 years. The shimmering, swaying body of water imbues the remaining wall with moments of light.

© Francesco Niki Takehiko
© Francesco Niki Takehiko

INSIDE - A fantastical space made by the wall of light in which multiple layers of water are constantly transformed as a result of countless lighting particles. This installation explores the possibilities of LED in conveying emotional resonance. The installation was experienced by over than 30 000 visitors and attracted the attention of international media and press.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Toshiba Milano Salone / Dorell.Ghotmeh.Tane" 10 May 2011. ArchDaily. Accessed . <http://www.archdaily.com/134033/toshiba-milano-salone-dorell-ghotmeh-tane/>
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13 Comments

Niccolo Machiavelli · December 30, 2011

Toshiba Milano Salone / Dorell.Ghotmeh.Tane | ArchDaily http://t.co/6gQCgMvq via @archdaily

Jorge Peña Smith · November 25, 2011

Toshiba Milano Salone / Dorell.Ghotmeh.Tane http://t.co/vJdRl6H1 #architecture

haneen elshawish · November 25, 2011

Toshiba Milano Salone / Dorell.Ghotmeh.Tane | ArchDaily http://t.co/Lbdl7aLc via @archdaily

Antje · November 25, 2011

I like not only the #design + #architecture, I like the images as well http://t.co/PWiGXn0m via @archdaily #photo #togs

Tim · November 24, 2011

Disgusting.

Toshiba is a "corporate citizen" of planet Earth?!!

Give me a freaking break. What kind of bu-t kissing corporate line is that?

Corporations aren't citizens, and if they were they'd be in psychiatric institutions being treated for serious personality disorders.

Putu Adi Widiantara · May 16, 2011

Toshiba Milano Salone / Dorell.Ghotmeh.Tane | ArchDaily http://t.co/Tgj3IWU via @archdaily

Greg Allegretti · May 12, 2011

Here is the fuzzy gray edge between art and architecture. Given the commercial motivation of the sponsor though, this must be architecture.

Jeroen de Jong · May 11, 2011

RT @ARCILOOK: Toshiba Milano Salone / Dorell.Ghotmeh.Tane http://fb.me/Xoxyt1Ua

Jacob Bellander · May 11, 2011

RT @ArchDaily: Toshiba Milano Salone / Dorell.Ghotmeh.Tane http://archdai.ly/mwFCMV #architecture

linetrio · May 11, 2011

RT @ArchDaily: Toshiba Milano Salone / Dorell.Ghotmeh.Tane http://archdai.ly/mwFCMV #architecture

ARCILOOK · May 11, 2011

Toshiba Milano Salone / Dorell.Ghotmeh.Tane http://fb.me/Xoxyt1Ua

Johan · May 11, 2011

Looks great, its too bad their technical drawings looks awful. I really wanted to see a clearly picture of how this works . I can't see anything clearly, the line weights are awful and the size dimension.

Poulin Giroux Alexandre · May 11, 2011 08:28 AM

I agree. We cant give a review without true images.

tDA · May 11, 2011

Beautiful.
I wish i could have experienced it in person.

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© Daici Ano

Toshiba Milano Salone / Dorell.Ghotmeh.Tane