
PREMISE
Fall in prices, quicker production rates and easier access to fashion (fast fashion) have meant that fashion is now more accessible to the common man than ever before.
Taking a look at Europe, for example, studies have shown that the percentage of clothing bought by a resident of the European Union has increased by 40% in just a few decades, with the current spending average of about $782 per year per capita.
But at what cost?
The clothing and textile industry is the second largest pollutant in the world (following oil) contributing to 10% of global greenhouse gas emissions.
Reasons which




















