“This place is really Instagrammable, you’ll see what I mean.”
Walking into a tiled entryway and catching a glimpse of the cocoon-shaped swings, I saw fast. Planta, located on a busy street in Downtown Toronto is an Instagram magnet. And they know it. Opened last fall, Planta’s geotagged posts grow daily, with several of the restaurants’ key spaces photographed again and again. With jungle-inspired wallpaper, graphic tiling and a solid 14k following on their own account, the plant-based eatery means business.
Instagram’s parent-company Facebook announced it made $9.1 billion in earnings this quarter on advertising, retaining its longstanding rule over digital advertising alongside with Google’s Alphabet ($26 billion). With Instagram absorbing competitor Snapchat’s story features and increasing the number of sponsored posts it shows this year (yeah, we noticed), it’s not a stretch to say that the social media giant sits at the center of food and beverage trends. But what happens to interior spaces when restaurants set out to be “Instagrammable”?
