The Principles just recently completed an interactive project, titled the “Workshop”, for the clothing brand Everlane in the Meatpacking district of New York. As part of the Everlane’s “Not-a-Shop” series, which focuses on selling only online, “the space was a physical manifestation of their primarily digital presence; replacing coded interaction with physical interaction,” described The Principals co-founder Drew Seskunas.
Located at the Poznań Plaza mall in Poland, mode:lina architekci accepted a challenge to create a temporary store for Swedish watch brand TRIWA. Their goals included using renewable materials, low cost, speed of constructing, and most importantly, to further increase global brand awareness. More images and architects’ description after the break.
