The architectural consortium of Nouvelle AOM has been announced as the winner of the international competition for the renovation and redesign of Paris’ Tour Montparnasse, beating out finalist Studio Gang and a shortlist of top firms.
Lauded by the jury for its “powerful, dynamic and bold new identity,” the winning entry will introduce an entirely new vegetated facade system that will improve both the tower’s immediate surroundings and the neighborhood as a whole.
"This was a huge challenge, as the Tower isn't like any other," the jury explained. "Nouvelle AOM's project perfectly captures the spirit of the 21st century, giving the Tower a multifaceted identity revolving around attractive, innovative new uses. The Tower will breathe new life into the Montparnasse neighbourhood."