French media company Le Monde Group has chosen Snøhetta to design their new headquarters in Paris. Clad with a pixelated matrix of glass that offers varying degrees of transparency, the building’s distinct facade will be embedded with clusters of LEDs that project “abstracted levels of data,” symbolically representing the group’s continuous “flow of information.”
“The intention is that the façade gives the building a homogenous character when viewed from distance, but at the same time reveals a greater level of complexity as the view approaches – like headlines and detailed content in a news story,” says Snøhetta. “The façade patterns are intended to represent the building as a complete volume, while the distorted pixel map creates a rich tapestry from inside and out.”