To differentiate themselves in competitive markets, the world's favorite retailers are tapping into retail design to cultivate communities of brand enthusiasts. Since traditional marketing methods no longer engage customers, physical spaces offer an avenue for more immersive and personalized experiences that match their values and lifestyles. Evolving customer preferences have led to the creation of authentic retail experiences that serve now as areas of recreation and entertainment. Designing outlets that encourage engagement, exploration, and a sense of belonging enables brands to foster loyal followings.
Experience Centre: The Latest Architecture and News
NHMLAC Announces Kossmanndejong as Exhibition Designer for La Brea Tar Pits in Los Angeles
The Natural History Museums of Los Angeles (NHMLAC) announced the selection of Kossmanndejong (KDJ) as the firm that will lead the design of exhibition spaces and develop visitor experiences to reimagine the La Brea Tar Pits. As the world’s only active paleontological research site in an urban setting, KDJ will work through many design verticals, such as architecture, landscaping, and programming. KDJ, based in Amsterdam, the Netherlands, was chosen through an international search and competitive process to provide creative and interpretive strategies for the site-wide redesign in Hancock Park. KDJ will collaborate with the architectural and landscape design team led by WEISS/MANFREDI and Los Angeles-based Gruen Associates, who NHMLAC recently named Executive Architect of the Year.
Henning Larsen Designs Experience Centre in Gothenburg for Car Manufacturer Volvo
Henning Larsen revealed the design for World of Volvo, an experience centre for the Swedish car manufacturer that highlights the Scandinavian landscape and architectural traditions. Currently under construction, the project features a circular timber structure that takes on a modern approach to traditional construction material, while expressing openness and an intimate relationship with the landscape. The venue is set for completion in late 2023 and will open to visitors in 2024.